Good Morning Britain producers have responded after the programme faced criticism over comments made during a discussion about Scotland's World Cup bank holiday.
The ITV breakfast show came under scrutiny after hosts Ed Balls and Susanna Reid debated the extra day off granted to mark Scotland's participation in the tournament, prompting complaints from some viewers and public figures.
During the segment, Reid questioned the decision to introduce the bank holiday and described it as "outrageous", while Balls joked about how supporters might spend the day.
The discussion quickly generated reaction online, with some critics arguing the conversation relied too heavily on stereotypes about Scottish football supporters.
Among those to voice their displeasure was comedian Mark Nelson, who criticised what he felt was a tired portrayal of Scotland and its fans.
Others accused the programme of being dismissive towards Scottish supporters, while some politicians also weighed in on the controversy.
Now, the programme's editorial team has addressed the complaints and defended the discussion.
In a statement issued following a review of the segment, producers said the references to alcohol were not intended to target Scottish fans specifically.
Good Morning Britain producers have responded after the programme faced criticism over comments made during a discussion about Scotland's World Cup bank holiday
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"The editorial team feel discussion of the fact that some football fans would be drinking alcohol while watching the match is something that would be referenced in the discussion of any home nation's participation in an international tournament," the statement said.
"No slight was intended toward Scottish fans in particular. It was more a reflection of football-watching culture in the UK."
Producers also argued that short clips circulating on social media had failed to capture the full context of the conversation.
"We're aware this coverage has been distorted on social media by brief edited clips that do not represent the full discussion," the statement continued.
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Every team to have won the World Cup | GETTY/GB NEWSFollowing its review, the programme maintained that similar points would likely have been raised regardless of which home nation was involved.
"Having reviewed the full segments, our feeling is that the issue of drinking and football would have been raised in a discussion of any home nation having an extra day off work following a game," producers said.
However, the statement acknowledged concerns raised by some viewers.
"We do note that such discussions can play into national stereotypes," it added.
"This was not the intention and in no way was the focus of the discussion."
The editorial team also addressed concerns relating to broadcasting standards.
Scotland fans spotted celebrating their World Cup win over Haiti over the weekend
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According to the statement, producers considered complaints regarding fairness, accuracy and impartiality before concluding that the programme remained within the relevant broadcasting guidelines.
Scotland enjoyed a dream start to their World Cup campaign in the early hours of Sunday morning.
They beat Haiti 1-0, with Aston Villa's John McGinn scoring the only goal of the game.
Steve Clarke's men will face Morocco and Brazil in their remaining group stage games as they look to reach the knockout stages of the competition.