England have today revealed their new home and away strips for this summer's World Cup in North America, with Nike delivering a fresh take on the traditional Three Lions look.
The home shirt presents an updated interpretation of the iconic white design, complete with a navy collar and sleeves to match.
A subtle pattern adorns the fabric of the authentic version, whilst the controversial purple element from the previous St George's flag has been removed.
Perhaps most notably, the phrase "Happy and Glorious" appears printed inside the collar, paying tribute to the national anthem ahead of Thomas Tuchel's first major tournament as England manager.
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The previous kit's redesigned St George's Cross, which incorporated red, navy blue and purple colouring, drew fierce condemnation from across the political spectrum.
Nigel Farage was scathing in his assessment, he said: "That's it, it's a multicoloured cross, it bears no relationship to the St George's Cross whatsoever."
He questioned why the national team would appear "apologetic about Englishness" when representing England at a major tournament, declaring the design "an absolute joke".
The then Prime Minister Rishi Sunak argued that Nike "should not mess" with the England St George’s flag, claiming that national flags are "perfect as they are" and a source of pride and identity.
England have today revealed their new home and away strips for this summer's World Cup in North America
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The away strip marks a return to a more traditional aesthetic, featuring a red shirt paired with navy shorts and the Three Lions badge positioned centrally rather than on the left side.
This central badge placement distinguishes it from the home kit and harks back to classic England designs of previous eras.
Jordan Pickford will don a new goalkeeper kit this summer, featuring a blue, patterned shirt as part of the refreshed collection.
The professional versions of the kits will debut Nike's new Aero-Fit technology, replacing the previous Dri-Fit ADV system and representing what the manufacturer considers the pinnacle of cooling technology for elite performance.
Nike delivered a fresh take on the traditional Three Lions look
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The launch video, directed by Keane Pearce Shaw and narrated by The Streets frontman Mike Skinner, features Harry Kane, Jude Bellingham, Marcus Rashford and Pickford modelling the new designs.
Nottingham Forest's Elliot Anderson also appears wearing the red away strip alongside Rashford.
The promotional footage pays homage to England's sole World Cup triumph, with Sir Bobby Moore's name appearing on a Hollywood Walk of Fame star alongside Kane's, 60 years on from that famous victory.
References to the tournament's North American hosts appear throughout.
Perhaps most notably, the phrase "Happy and Glorious" appears printed inside the collar
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These include an animated "Three Lions Inn" motel nodding to the journey ahead to the United States, Canada and Mexico.
Supporters have responded enthusiastically to the new designs, many taking to social media to express their approval.
One person said: "That is absolutely class!"
Another commented: "Big fan of both of them."
Pricing details have yet to be confirmed
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A third added: "White, simple but classic. Red is a masterpiece."
Another described them as the "best shirts in years."
Both the home and away strips will be available to purchase from Monday, March 23 through the England Store website and Nike's online platforms.
Pricing details have yet to be confirmed.
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