Princess of Wales's favourite designers to take centre stage at London Fashion Week

Dorothy Reddin

By Dorothy Reddin


Published: 13/02/2026

- 12:04

Catherine has worn Emilia Wickstead, Erdem and Alessandra Rich over the years

London Fashion Week's autumn/winter 2026 schedule features a notable concentration of designers closely linked to the Princess of Wales.

Since her engagement to Prince William made headlines in 2010, Catherine has remained a constant subject of fashion analysis.


Her style choices have generated what observers call the "Kate effect" – a phenomenon whereby her endorsement of particular labels has historically driven both visibility and sales, especially for smaller British fashion houses.

This season, several of her most trusted designers will unveil their latest collections, placing the influence of royal dressing on the runway agenda.

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The Princess of Wales's favourite designers will take centre stage at London Fashion Week

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Emilia Wickstead, based in London, has established herself as one of the princess's most dependable choices for daytime attire.

The designer's hallmarks have appeared at state functions, diplomatic gatherings and public engagements.

Her runway presentations typically rank among the most refined at Fashion Week, which translates effortlessly into royal wardrobes.

Erdem Moralıoğlu's eponymous label represents another staple in Catherine's wardrobe rotation.

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Catherine first wore Emilia Wickstead in 2017 on a trip to Hamburg

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The London house has built its reputation on floral motifs, unconventional shapes and meticulous craftsmanship, frequently drawing inspiration from historical sources.

The princess has repeatedly selected Erdem for formal occasions and commemorative events.

Edeline Lee has established a distinctive position in womenswear, attracting both professionals and public figures.

Catherine has selected Ms Lee's creations for multiple daytime appearances, favouring the designer's sleek dress styles.

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The Princess of Wales wearing Alessandra Rich to Wimbledon in 2022

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Ms Lee's approach centres on draping and pioneering fabric techniques.

The designer has described the future queen as "a wonderful ambassador for British designers", recognising the exposure that royal patronage brings.

Italian-born Alessandra Rich has become closely associated with retro-inspired elegance, from structured suits with pronounced shoulders to polka-dot frocks.

The princess has notably worn Ms Rich's tailored spotted designs at Wimbledon, generating considerable attention.

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Catherine wearing a floral Emilia Wickstead dress in 2019

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Ms Rich is widely credited with reviving the power dressing aesthetic of the 1980s, combining strong shoulder lines with feminine touches, and will present a curated presentation rather than a full catwalk show this season.

Among the most significant comebacks at this year's event is Temperley London, returning to the runway for the first time since September 2019.

The Princess of Wales famously wore a white dress from the British brand for her first appearance at Wimbledon as a working royal in 2011.

The brand, founded by Alice Temperley in 2000 and renowned for lacework and evening pieces embodying bohemian glamour, celebrates its 25th anniversary this season.

The return follows a 2023 restructuring and partnership with Dubai-based Times Square Group, with Ms Temperley staying on as creative director.