Prince William throws his support behind farmers

Svar Nanan-Sen

By Svar Nanan-Sen


Published: 15/01/2026

- 13:35

John Bowler was at the centre of the royal visit, having taken the reins of his 190-acre family farm under difficult circumstances

Prince William has visited a family farm in Herefordshire in his capacity as Patron of We Are Farming Minds, a role he took on in March 2025.

The visit aimed to raise awareness about the mental health support available to those working in agriculture.


Farming often presents unique psychological challenges, with workers frequently facing isolation alongside external pressures and uncertainty that can affect their wellbeing.

The Herefordshire-based organisation offers free counselling services, round-the-clock telephone support, and training programmes intended to tackle stigma around mental health within the agricultural sector.

Prince William

Prince William has visited a family farm in Herefordshire in his capacity as Patron of We Are Farming Minds, a role he took on in March 2025.

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PA

Sam and Emily Stables established the charity with this mission in mind.

John Bowler was at the centre of the royal visit, having taken the reins of his 190-acre family farm under difficult circumstances.

In 2012, at just nineteen years old, he unexpectedly assumed responsibility for the operation following the death of his father.

Prince William

The visit aimed to raise awareness about the mental health support available to those working in agriculture.

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PA

The transition brought considerable difficulties, prompting the young farmer to reach out to We Are Farming Minds for assistance.

He now runs the farm alongside his wife Laura.

The couple sat down with the prince and charity founder Sam Stables to discuss why mental health support matters so much for those working the land.

Following the conversation, the prince rolled up his sleeves and joined John and Laura in their everyday work around the property.

Prince William

Following the conversation, the prince rolled up his sleeves and joined John and Laura in their everyday work around the property.

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PA

The activities include tending to the orchard by trimming apple trees, constructing new boundary fencing, and looking after the flock by providing feed to the sheep.

The hands-on approach reflects the Prince of Wales's ongoing commitment to championing farmer welfare and promoting positive mental health throughout the UK's agricultural community.

We Are Farming Minds continues to provide information, guidance, and social gatherings alongside its core counselling and crisis support services, all designed to encourage open conversations about mental wellbeing among those who work the land.