Meghan Markle turns back the clock as she prepares for latest As Ever launch

Fintan Starkey

By Fintan Starkey


Published: 27/01/2026

- 17:26

The former Suits actor is harking back to her working royal days in her latest promotion

Meghan Markle has turned the clock back as she sported a look she wore whilst still being a working royal as she prepares for her latest As Ever launch.

The Duchess of Sussex posted a series of romantic photographs, with one of the images showcasing a navy, strapless dress by designer Roland Mouret.


In her Instagram post, Meghan penned: “Tomorrow, we revisit something sweet. One flavour worth the wait. Another worth returning for. Sign up so you don't miss it.”

The £1,700 dress was last seen in 2018, when Meghan sported the dress to attend the Royal Foundation Dinner at Kensington Palace.

Meghan Markle

Meghan Markle showcased a look she last wore as a working royal as part of her As Ever promotion

|

INSTAGRAM

The outfit known as the “Aldrich” was from the Resort '17 collection and was inspired by the Mount Street Gardens in Mayfair, London.

For the As Ever post, the duchess paired the dress with slingback shoes, a pair of round Hollywood-style sunglasses, and her hair in a casual bun.

The collage post seems to hint at another release of Meghan’s well-revered jams.

The newest launch follows revelations about the brand's apparent commercial success after a website glitch exposed stock figures.

Internet users discovered they could determine precise inventory levels by attempting to add unusually large quantities to their online baskets, prompting the site to display maximum available stock.

Sources have indicated that the Signature Fruit Spread Box, priced at £31, initially had one million jars ordered, with approximately 137,465 remaining, suggesting around 862,535 units have been purchased.

Meghan Markle, Roland Mouret

Meghan Markle and Roland Mouret have known each other for over a decade

|

GETTY

"I think it's fair to say business isn't just successful, it's flying off the shelf," one source told The Sun, noting the single product line alone would have generated roughly £26.7million in revenue.

The Reddit user InfiniteSky55 first identified the vulnerability after attempting to add 200,000 of each item to their basket.

Screenshots allegedly captured from the site revealed substantial inventory figures: more than 220,000 jars of spread, 30,000 jars of honey, nearly 90,000 candles, over 110,000 jars of tea, and 80,000 jars of edible flower sprinkles.

The wine collection showed similar numbers, with approximately 70,000 bottles unsold, comprising nearly 7,000 Brut, 46,000 Sauvignon Blanc, and close to 24,000 Rosé.

As Ever swiftly addressed the issue, implementing purchase limits of 50 spread gift boxes and 20 wine bottles per customer.

The website error prompted swift reactions from observers online. One commenter quipped: "Good thing those products don't have an expiration date."

As Ever website blunderA previous error in the As Ever website allowed customers to see the entire amount in stock | X / AS EVER

Another social media user questioned whether previous rapid sellouts of As Ever merchandise might have led to excessive stock ordering, writing: "I wonder if the early sell outs of products made her overconfident?"

Despite the technical hiccup, the brand maintains a substantial digital presence with more than 800,000 followers on its Instagram account.

The As Ever brand debuted in April last year, offering customers an array of lifestyle products through its online shop.