Meghan Markle's As Ever brand has bumped up the price of its chocolate despite being blasted by critics.
The Duchess of Sussex's company listed the confectionery on its website for $12 (£8.77) in December, ahead of the festive period.
The product sold out within 24 hours, marking a huge success for Meghan's brand.
As Ever appears to have capitalised on the back of it, with its chocolate crafted alongside LA-based company Compartes, for its Valentine's drop.
The duchess bumped up the price of her chocolate | GETTYTRENDING
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Meghan's brand has raised prices by $2 (£1.46), bringing the sale to $14 (£10.23) for customers.
The previous selling point was criticised for being extortionate and having unusual flavours, such as bee pollen, hemp hearts, and edible-flower sprinkles.
Taking to social media, one user said: "She's got to be joking. $12 for a chocolate bar? With weird [flavours] in it? Like who ruins chocolate with flower sprinkles? And bee pollen? Leave that for the bees."
The same user added: "There's no way I'd pay $12 for a random chocolate bar with weeds in it."
Meghan's chocolate sold out inside 24 hours despite the increase in price
|ASEVER
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Another commenter on X said: "The flavours are just cringeworthy! Sticking that raspberry spread junk in one, flower sprinkles in another!"
Others expressed disbelief, with one writing: "Was shocked with the flowers!"
However, there were also positive reviews, with one fan saying: "Yesterday’s As Ever dropped was such a success! It’s beauty galore! The products were so well presented.
"The collections! The duos! That chocolate box! The way Meghan Sussex presents As Ever is a masterclass on business. Great products matter, presentation is a key ingredient!"
Bundles of the product are still available; however, the only way to purchase all four bars is for $185 (£134), which includes two jams and a candle.
The duchess's brand was forced to limit the number of bars people could buy
|GETTY
Meghan's brand was forced to limit the number of bars people could buy despite its price.
Chocolate bars and other items were limited to two per person.
The Valentine's Day collection also gives fans access to a long-awaited product.
"For the first time, our Strawberry Spread is available on its own, alongside the return of our Raspberry Spread, finally back in stock," As Ever wrote on social media.
The newly released strawberry spread is described as: "Softly sweet with a bright, sun-ripened flavour, our dazzling Strawberry Spread captures the simple pleasure of fruit at its peak.
Meghan's brand promoted the release throughout last week
| GETTY"Previously only available exclusively in our gift sets, it's one of Meghan's most-loved spreads to make at home - familiar, fresh, and endlessly versatile.”
The spread is available in multiple forms, with a single jar of the spread setting fans back £8.70, while a version with "keepsake packaging" will cost an additional £2.18.
A bundle of three is also available with a presentation box that costs £30.50, saying: "This trio includes three jars of our Strawberry Spread, perfect for gifting, sharing, or keeping well-stocked for everyday enjoyment."
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