King Charles announces major rebrand to reflect his royal status

King Charles

King Charles announces major rebrand to reflect his royal status

Dorothy Reddin

By Dorothy Reddin

Published: 10/11/2023

- 00:01

The King founded many organisations as the Prince of Wales

King Charles has announced a major rebrand to reflect his royal status as the new monarch.

As the Prince of Wales, Charles founded many charitable organisations, including The Prince's Trust.

This organisation has helped launch the careers of many successful people, such as the actor Idris Elba.

Now that Charles is King, it has been confirmed that The Prince's Trust will be renamed The King's Trust.

King Charles

The King's Speech took place earlier this week​


Similarly, The Prince of Wales’s Charitable Fund will become the King Charles III Charitable Fund, and The Prince’s Foundation will be renamed The King’s Foundation.

The King's Trust was founded by Charles in 1976 when he was the Prince of Wales.

The charity helps young disadvantaged people through employment, education and enterprise to build a better future.

Meanwhile, the King Charles III Charitable Fund was founded in 1979.

Idris Elba and King Charles

Idris Elba got his start with the King's Trust (formerly the Prince's Trust)


This Fund is committed to creating a sustainable future for all, therefore, it invests in the Environment and Countryside, Social Inclusion, Health and Wellbeing, and Heritage and Education.

Lastly, the King’s Foundation was formed in 1986 and is based at Dumfries House, Ayrshire.

This foundation was the hardest charity for King Charles to rename.

There was already a charity called the King's Foundation, which was formed in 1999 as a well-established Sheffield-based charity.

WATCH NOW: The King's Speech in full

Jay Blades

The Prince's Foundation has been renamed the King's Foundation


As well as being based at Dumfries House, the new King's Foundation is active across Highgrove Gardens in Gloucestershire, The Castle of Mey in Caithness and London locations like The Garrison Chapel and Trinity Buoy Wharf.

The charity focuses on creating more harmonious communities.

It attracts over 250,000 visitors to each of the royal houses each year.

In addition, it helps deliver life-changing programmes for at least 15,000 students.

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