Parents are 'last line of defence' in preventing child social media addiction claims psychiatrist

A top American Psychiatrist has warned of urged parents to "keep on top" of their children's exposure to social media, as the rise of the 'Sephora Kids' trend sweeps the US.

The social media craze, predominantly seen on video sharing platform TikTok, is the rise of young girls across the US flocking to beauty and skin-care retailer Sephora, to pick up the latest viral products.

FULL STORY HERE.