Schools branded 'utterly ridiculous' after choosing to rename Christmas jumper day 'Winter' jumper day to be more inclusive

HSBC bars employees from wearing Christmas jumpers |

GB NEWS

Marcus Donaldson

By Marcus Donaldson


Published: 08/12/2025

- 16:11

The erasure of Christmas traditions across British society has sparked outrage

Schools across the country have rebranded the annual Christmas Jumper Day as "Winter Jumper Day" in an effort to foster a more inclusive environment.

Every year, the charity Save the Children encourages pupils to wear the jolly knitwear while raising money for children in need, which is set to take place next week.


However, several educational institutions have decided to drop "Christmas" from the occasion, sparking outrage from some who labelled the move as "outrageous" and "utterly ridiculous."

Among the schools adopting the renamed event is one in north London, which has informed parents that its Winter Jumper Day will include the opportunity to purchase calendars featuring their children wearing "festive jumpers" against a "winter scene backdrop."

Several other schools have similarly embraced the apparently "inclusive" rebrand across the length and breadth of the country.

Another in the capital is additionally hosting a "festive school lunch" as part of its celebrations.

A school in Scotland, which has also made the change, lists "equity" among its core values and states that the school endeavours to "promote mutual respect" and "celebrate diversity" on its website.

The Conservative leader in the London Assembly, Susan Hall, is among those who have condemned the change.

Christmas jumpers

Schools have sparked outrage after rebranding Christmas Jumper day as 'Winter jumper day'

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"It's a tradition that goes back quite a long time," she began.

Ms Hall asked: “What is wrong with children celebrating Christmas in our schools?”

"It is a Christian country after all, or is supposed to be. It's outrageous and utterly ridiculous,” the Assemblywoman slammed.

Ms Hall explained the move, which was claimed to be an effort in inclusion, was in fact having the opposite effect.

Susan Hall

The Conservative leader in the London Assembly, Susan Hall, blasted the move as 'utterly ridiculous'

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She fumed to The Telegraph: “Everyone is so worried about being inclusive and not upsetting anyone. But I am upset about it when they don't say Christmas!"

The growing erasure of Christmas appears to spread far beyond schools, also blighting retail and banking sectors.

Hardware retailer Screwfix sparked fury among its own workforce after telling them not to hang Christmas decorations in any public-facing parts of its stores.

"It was a decision taken by head office. We don't understand why. It feels a bit like Scrooge,” one insider said.

ScrewFix shop

ScrewFix has been accused by its workers of blocking them from displaying Christmas decorations

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Tesco faced criticism last month after marketing its Christmas trees as "evergreen trees”.

Banking giant HSBC embroiled itself in controversy over blocking staff from wearing Christmas jumpers over the festive period.

The bank issued guidance after concerns emerged that staff wearing seasonal attire might not meet professional standards, particularly during sensitive interactions such as discussing financial difficulties or handling bereavement matters.

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