The RSPCA has enraged farmers by comparing cattle farming to stepping on a snail in a new video
A farmer has fumed over the RSPCA's "pathetic propaganda" in a heated debate over the new video and slammed the organisation as a "joke".
The two-minute advert, which was released alongside a rebrand from the UK’s largest animal welfare charity, then showcases examples of people treating animals with respect.
Positive examples of humans valuing animals include a man moving a snail off the pavement and free-range chickens.
Speaking on GB News farmer Gareth Wyn Jones said: "It's a pathetic advertising and propaganda stunt again.
"At least my cows go into the food chain, they can be kept happy, they are stable and then they go to feed people. The RSPCA is a joke.
"They are trying to target farmers again and get people to stop eating meat, and drinking milk, which we've been doing for centuries.
"Let me tell you, as a farmer, PETA will never feed anybody. We will. We are the people that feed you every day.
"At this time of the year, it's been very difficult. It's been wet and it's been very hard to get a lot of crops.
"We're going to need these animals feeding us in the future because these are an intricate part of the whole ecosystem and the food system.
"So get into your steaks, get into your chickens, get into your eggs, get into your bacon. Don't listen to Peta."
