Ben Exall, chief digital officer for wilko, said: “There’s no denying that it was the team members and local store network that helped make wilko so special. The loss of thousands of jobs as stores closed up and down the country has been devastating.
"Following the acquisition of the wilko brand and website by the Range, what we’re working towards here is an opportunity to save an important part of the wilko brand that people know, love and trust and, to represent that on wilko.com where both new and loyal hardworking families will be able to find great value products to meet their everyday household and garden needs.
“As a team delivering the digital transformation at wilko.com, we’re committed to continuing the three pillars of the brand’s previous acceleration strategy - delivering on convenience, improving mobile experience and building lasting customer relationships.”
Wilko.com is now part of home and leisure retailer The Range.
The company has confirmed shoppers will see Wilko-branded products appear in The Range stores nationwide towards the end of this month.
Poundland will have reopened 29 former Wilko stores under the Poundland brand in three weeks by the end of the week
Alex Simpkin, CEO of The Range, said: “For 93 years, wilko has been a fixture of many British households, synonymous for its breadth of products offering great quality value. It was important to us that the brand had a future.
“Using our online and digital expertise, our intention is to continue to offer the best of wilko brands and products alongside a breadth of household brands to its loyal customers who we hope will be happy to see this trusted brand live on.”