Lidl shoppers can get its new Christmas jumper for just £2 in scheme that's supermarket first
It has launched new 2023 Christmas jumpers
LIDL
Shoppers hoping to get their hands on a Lidl festive jumper can do so for a bargain price.
The discount retailer will make these available to rent in a bid to cut down on waste.
Britons across the country will don Christmas jumpers as the big day approaches.
New designs are released every year, but Britons may not want to buy a new jumper when they have others at home.
The range features three new designs
LIDL
This year, shoppers can choose whether they want to buy or rent the new Christmas garment.
Jumpers cost £7.99 to purchase and feature the Lidl logo, snowflakes and Christmas trees on a red or blue jumper.
There are also new three jumpers that feature glitter and tassels that are all made from upcycled textiles.
The designs can also be rented for £2 per day thanks to a collaboration with the fashion rental app By Rotation.
A Lidl spokesperson said: “Our iconic Christmas jumper is already a great price at £7.99, leading to it flying off shelves in previous years.
“The new rental service provides another opportunity for fans to get their hands on our coveted collection past and present, as well as three very special bespoke designs, making festive fashion more accessible for those on a budget this year.”
By Rotation founder and chief executive Eshita Kabra added: “By Rotation is thrilled to partner with Lidl this festive season by adding Lidl’s Christmas jumpers to our shared wardrobe on the app.
“With Christmas being one of the top occasions of the year when the demand for purchasing single-wear outfits skyrockets, renting a festive jumper for your holiday season plans is a great way to leave a positive impact on the planet and also save money.”
The jumper was designed by 'slow fashion' specialist Lydia Bolton with sustainability in mind.
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Customers can rent the designs for £2 a day
LIDL
She commented: "I’ve loved being a part of Lidl’s Christmas iconic jumper campaign.
“Designing and producing these jumpers inspired by Christmas icons from second-hand textiles has been super fun and creative, but knowing they are going to be rented and re-worn also supports my mission of valuing and reusing textiles.”
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