Christmas adverts are already filling the small screen and supermarkets are known for producing some of the best.
Aldi is the latest retailer to share its advert for 2023.
It sees the return of Kevin the Carrot, a character who has become a staple in Aldi's Christmas campaigns.
The advert sees five winners eagerly waiting to step inside William Conker's magical Christmas Factory.
Kevin the Carrot returned for the advert
ALDI
Kevin is joined by ‘Greedy, Gluttonous Grape’ and ‘Naughty Green Kiwi’ as they explore the factory.
It concludes with the loveable carrot being granted the 'cheese' to the factory, and he asks to share his fortune.
Aldi closes the clip with the message: "Seasonal goodwill was truly in the air as Christmas is a time that’s sweeter when you share".
Many shoppers love the advert and have used social media platform X to share their thoughts.
One wrote: "Absolutely love this Christmas advert - the best so far this year!"
A second added: "Oh my, hilarious. Brilliant."
Another said: "Another classic Aldi/Kevin advert... excellent work, made my day."
One more commented it was "fabulous as ever", while a second said it was "absolutely brilliant".
A social media user agreed, writing: "Made me laugh so much I spat my cup of tea everywhere! Thank you for bringing sparkle and fun."
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Customers have praised the new advert
ALDI
Marketing director at Aldi UK Jemma Townsend said: “Christmas is made magical by coming together and sharing the joy of celebration even in tough times- just like Kevin wants to with his Christmas wish.
“It wouldn’t be the festive season without Kevin the Carrot on our TV screens.
"We know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us.”
Morrisons has also shared its Christmas advert for 2023, which featured an iconic 80s ballad.
