'I need them!' Nestlé launches brand new treat with nostalgic nod to British 'staple' dessert

Nestlé chocolate

Nestlé fans are already buzzing about the new launch

Anna Barry

By Anna Barry

Published: 11/07/2024

- 17:08

Nestlé's Milkybar Jelly & Ice Cream sharing bags are available now and Britons can't wait to try it

Nestlé Confectionery just announced the launch of a Milkybar Jelly & Ice Cream sharing bag courtesy of Milkybar and Rowntree’s.

Nestlé said: "Bringing back memories of sunny desserts from years gone by, the nostalgic confectionery treat combines the smooth and creamy flavour of Milkybar white chocolate giant pieces with Rowntree’s fruity flavoured jelly sweets.

The product is suitable for vegetarians and is available for purchase now.

Milkybar brand manager, Lucy Fawcett, said: "We’re excited to share our latest ice cream-inspired sharing bag with the UK and Ireland this week and can’t wait to hear what our confectionery fans make of it.

Milkybar Jelly & Ice Cream sharing bag

Confectionary fans said they 'must' try the new product


"We loved the idea of jelly and ice cream as a flavour inspiration. It brings back memories of carefree summer days, sitting around the table with friends and family.

"Our sharing bags are designed to bring people together and hopefully this tasty new treat will bring back some of that summer nostalgia when people try it.

"Milkybar Jelly & Ice Cream joins the existing Nestlé Confectionery ice cream-inspired line up, which includes Neapolitan flavour Aero Melts, Munchies Cookie Dough Ice Cream flavour, Raspberry Ripple flavour Milkybar Buttons and Ice Cream shaped Rowntree’s Randoms Foamies."

Britons are already very excited to get their hands on the new product that promises a return to childhood. A Facebook post by Newfoodsuk was flooded with Britons tagging their loved ones to share the product news.

A Nestlé fan said a few days ago: "Oh, might have to get some when they come out." Another said: "Love to try these."

A third stated: "I've just seen these! Look good." Another excited confectionary fan said: "Yes, I need them."

One told their friend: "This we must try, lol." A social media user said: "I’m off to find some of those."

But as is expected of any new product, not everyone was best pleased with the news of Nestlé's latest concoction.

One sceptical social media said they "don't know how to feel about this", while another described it as "awful".

Shoppers can snap up the new product for £1.35 at Sainsbury's. Its description reads: "White chocolate pieces and fruit-flavoured jelly sweets.


Sainsbury's Marmite Cheese & Marmite Puffs

Sainsbury's Marmite Cheese & Marmite Puffs have delighted customers


"A delicious mix of Milkybar white chocolate pieces and Rowntree's juicy sweets made with real fruit juice.

"One sharing bag bursting with the flavours inspired by a British staple dessert, jelly and ice cream!"

In other product news, Britons have discovered a "delicious" Sainsbury's snack with the "perfect combination".

One social media user tagged a loved one in the comments section, stating: "We definitely need these."

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