M&S Food has become the first high-street retailer to offer cookies that are both filled and topped from their in-store bakery.
The new Chunked N' Loaded range, described by the supermarket as "the ultimate cookie innovation", features three "game-changing" varieties.
Hoping to captivate the hearts of sweet-toothed shoppers across the nation, M&S positions itself as "the only retailer selling a cookie that's both filled and topped, straight from the in-store bakery".
Each cookie is hand-finished and baked daily, featuring a hidden centre filling combined with toppings.
The range includes Raspberry Cheesecake, Chocolate & Hazelnut, and Pistachio flavours, all available now.
The Raspberry Cheesecake variety features an all-butter cookie dough with a "generous amount of white chocolate chips".
Sink your teeth into a "sweet and creamy" raspberry cheesecake filling, topped with white chocolate drizzle and freeze-dried raspberries.
The Chocolate & Hazelnut option contains a chocolate-flavoured dough made using an all-butter recipe with nibbed hazelnuts and dark chocolate chips.
The Chunked N' Loaded cookies have been described as 'the ultimate cookie innovation'
M&S
Promising nothing but decadence, it's filled with "a rich, gooey" chocolate and hazelnut filling, then topped with a milk chocolate drizzle and chopped roasted hazelnuts.
The Pistachio cookie combines white chocolate chips and nibbed pistachio all-butter cookie dough, flavoured with Sicilian lemon oil.
Enjoy a "velvety" pistachio butter and "rich" cream cheese filling, complete with white chocolate drizzle and crushed pistachios.
The cookies are made using quality ingredients, including Wildfarmed flour and an all-butter recipe. M&S emphasises that the range contains no artificial colours or artificial flavourings.
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The Chunked N' Loaded range features three varieties priced at £2 each
M&S
Each cookie is "hand finished and baked in store daily", ensuring freshness for customers.
Available now, the treats will set you back £2 each, although prices may vary from store to store.
The launch forms part of M&S' wider strategy to help customers "snack less ordinary", describing it as "the next level cookie experience you didn't know you needed".
The combination of filled centres and loaded toppings aims to take "indulgence into overdrive", according to the supermarket.
M&S has established itself as a major player in the cookie market, with the retailer even calling itself "the home of cookies".
Between April 2024 and March 2025, the retailer sold 9.1 million packs of cookies from its in-store bakeries, equating to 46 million individual cookies.
M&S has previously experienced viral success with cookie launches. According to the supermarket, its Speckled Egg Cookies "sent social media wild" and had shoppers "running" to stores earlier this year.
During its peak week, M&S sold 142,000 packs of the Easter-themed treats, representing a whopping 710,000 individual cookies consumed in just seven days.
The launch of M&S' loaded cookies comes just days after the retailer announced an expansion, with 40 new lines landing this week.
This will feature both "family favourites" and household essentials across food, health, and home care, solidifying the supermarket's position as "a true shopping list retailer".
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