Marks & Spencer has increased its Bigger Pack, Better Value range by a third, bringing the total to more than 100 product lines as the retailer targets family shoppers.
The move hopes to solidify the supermarket's position as "a true shopping list retailer".
Marks & Spencer's expansion includes 40 new and upgraded lines launching this week, featuring M&S quality products in larger pack sizes specifically designed for families.
Offering something for everyone, the range comprises "family favourites and household essentials" across food, health, and home care.
It comes as M&S In other M&S news launches a dessert that is sure to spark debate: its first-ever summer dessert sandwich.
The limited-edition Red Diamond Strawberry & Creme Sandwich combines "the UK's sweetest strawberries" with light whipped cream cheese on fluffy, sweetened bread in a "game-changing" innovation.
New additions to M&S' Bigger Pack, Better Value range include the retailer's first own-label medicines, with shoppers now able to purchase paracetamol, ibuprofen, allergy tablets and children's liquid paracetamol. Eight new baby food lines are also being introduced, including baby milk.
Pricing for new lines includes 12 free-range British eggs at £3.20, a four-pack of Eat Now Eat Later Hass avocados at £3.50, and a larger size double cream (600ml) at £2.65.
M&S positions itself as 'a true shopping list retailer'
M&S
Home care products have been upgraded, with new five-in-one washing pods offering improved cleaning and stain removal in recyclable packaging.
Fresh Market Specials have proved particularly successful with customers. The seasonal blueberry pots, available in March at £4.50, delivered a 30 per cent increase in the volume of blueberries sold year-on-year.
Cherry pots launched in June at £3.50 and "quickly became the best-selling Fresh Market Special ever", according to M&S. These seasonal snacking pots have gained popularity with families on the go.
The retailer has also recently upgraded its washing-up liquids to improve cleaning power, doubling the number of plates per wash.
LATEST DEVELOPMENTS:
M&S has launched its first-ever summer dessert sandwich
M&SThe upgraded homecare lines include washing pods available in both bio and non-bio versions, which work effectively on cool and quick washes.
M&S' focus on expanding its range has supported the retailer in broadening its appeal, with growth across all life stages in the past 12 weeks. The performance with families has been particularly strong.
The retailer continues to maintain the strongest value and volume growth for families, outperforming all other major retailers.
This expansion strategy has helped M&S capture additional market share in a challenging retail environment.
These products demonstrate M&S' commitment to providing practical solutions for busy families whilst maintaining quality standards.
Managing director at M&S Food, Alex Freudmann, commented: "When we talk about being a shopping list retailer, it means that customers can trust us to have what they need when they come shopping, in the right size and at the right price.
"We've been working hard to close our range gaps and make sure the price and quality of our key family lines deliver against customers' expectations.
"All this has been increasing our credibility with families, and we're seeing strong growth with these shoppers.
"As we always say at M&S, there's still lots of opportunity to go further and really cement M&S as the destination for families to get everything they need, at the quality you can only get from M&S."
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