Domino's is shaking things up with a brand-new pizza collection that aims to bring Italian flair to your front door.
The takeaway giant has unveiled its "Italiano's" range, featuring five pizzas with a slimmer, lighter crust and quality toppings.
Think nduja, goat's cheese and pesto drizzle - it offers something completely different from the classic pepperoni feast.
The company stated more people want that restaurant-quality experience without actually leaving the sofa, and this new lineup is designed to deliver exactly that.
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The takeaway giant has unveiled its "Italiano's" range, featuring five pizzas
|DOMINO'S
It is a clear move towards the premium end of the market for the chain beloved by students and late-night snackers alike.
Domino's chief executive, Nicola Frampton, said: "We're seeing that for certain occasions, whether that's a date night or a relaxed evening in, people are increasingly looking for something that feels a bit more like a restaurant experience at home, and this range allows us to tap into those moments."
She added that Italiano's shows how the company is working to "evolve and broaden our pizza offering, attract new customers and unlock new occasions for growth".
FOOD NEWS
The range is about meeting that growing appetite for elevated takeaway dining without the restaurant price tag.
New pizzas
Perfecto Pepperoni & ‘Nduja
"Classic pepperoni meets fiery ‘nduja for a bold burst of heat. Add red onion and Peppadew Piquante peppers into the mix, and you’ve got sweet, spicy and smoky perfection."
Classico Chicken & Pesto
"Juicy chicken breast strips, fresh tomatoes and mixed peppers sit on a crisp Italian-style crust, finished with a basil pesto drizzle. It’s fresh, herby and ridiculously easy to eat slice after slice."
Gusto Goat’s Cheese & Pepperoni
"A creamy goat’s cheese crumb pairs with pepperoni and red onion, while Peppadew Piquante peppers keep things bright and punchy. It’s rich without being heavy, thanks to that thinner Italian-style pizza base."
Magnifico Chicken & ‘Nduja
"Tender chicken, spicy ‘nduja and Peppadew Piquante peppers bring death, depth and richness. The thinner base keeps it light enough to let those big flavours do their thing."
Glorioso Goat’s Cheese & Pesto
"Goat’s cheese crumb, fresh tomatoes, red onion and mixed peppers, all topped with a decadent pesto drizzle. It’s fragrant, fresh and indulgent in the best possible way."
Domino's new pizza range aims to rival competitors
| PAThis comes as CHICK ‘N’ DIP recently rolled out across all its stores in the UK & Republic of Ireland, following a successful regional trial.
It is a chicken menu range featuring hot, crispy tenders, wings, and boneless bites, paired with nine globally-inspired dips, catering to growing demand for chicken dishes.
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