Jaguar Land Rover has vowed to rebound following a devastating cyber attack that shut down production for months, as the iconic British brand prepares to introduce new models.
In its latest financial reports, Jaguar Land Rover saw revenue for Q3 of 2025 fall 39 per cent year-on-year to £4.5billion.
It directly cited the cyber incident it suffered at the end of August as a defining moment for the automaker before vehicle production returned to normal levels in mid-November.
Volumes were also down as a result of the decision to wind down legacy Jaguar models as it prepares to embark on an all-electric future.
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Jaguar Land Rover also noted a "deterioration of market conditions" in China and fallout from President Donald Trump's tariffs on exports to the United States.
The losses before tax and exceptional items were £310million, down from a profit of £523million the year prior.
Despite issues in the third quarter of last year, JLR forecast that the business is "well positioned for significantly improved performance" in the final quarter of the year.
P.B Balaji, CEO of Jaguar Land Rover, said: "Q3 was a challenging quarter for JLR with performance impacted by the production shutdown we initiated in response to the cyber incident, the planned wind down of legacy Jaguar and US tariffs.
Jaguar Land Rover remains optimistic about the coming 12 months after a difficult 2025
|JLR/PA
"Thanks to the commitment of our dedicated teams, we returned vehicle production to normal levels by mid‑November, and we are focused on building our business back stronger.
"While the external environment remains volatile, we expect performance to improve significantly in the fourth quarter, and we have clear plans to manage global challenges."
Mr Balaji confirmed that 2026 would be "an exciting year" for the brand as it prepares to roll out the first Range Rover Electric and the new Jaguar.
Several key milestones for the brand have also been hit in recent months, with the new Jaguar prototype receiving an "overwhelmingly positive" reaction.
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Vehicle production at Jaguar Land Rover returned to normal levels in mid-November
| PAIt also debuted the Range Rover SV Black at Design Miami in the United States, describing it as the "most exclusive, luxurious and crafted models".
JLR had further success in the Dakar Rally Stock Class, with the Defender D7X-R placing in first and second place.
Jaguar sold 1,725 vehicles in the UK last year, given its decision to suspend new sales ahead of the brand's transition to an electric future.
Land Rover recorded 60,720 new registrations, capturing three per cent of the UK's total market share. In the first month of 2026, the brand sold 5,299 new vehicles, a year-on-year increase of 4.13 per cent.