Drivers' fury as calls to change major driving rules ahead of Christmas period could impact thousands

It comes after law enforcement leaders and the British Medical Association have called on the Government to slash the current alcohol limit for drivers from 80 milligrams to 50 milligrams per 100 millilitres of blood.

That lower threshold is already in use in Scotland and has been enforced for more than a decade, with campaigners now urging the rest of the UK to "stop dragging its feet" and fall in line.

A spokesperson for the National Police Chiefs' Council said: "The message from police is simple: drink and drive, and you are risking lives.

"Lowering the limit would remove uncertainty and make our roads safer. We believe the time for reform is long overdue."

The calls for change come alongside new research showing growing public support for far tougher restrictions — and even appetite for a complete ban on alcohol before driving.

The survey by Direct Line found that nearly three in five adults now consider it "socially unacceptable" to drive after consuming any alcohol at all, even when still under the current legal limit.

A further 61 per cent of those surveyed said they do not feel confident driving safely after a drink, and 41 per cent support lowering the limit to match Scotland.

But more notably, an overwhelming majority (84 per cent) said that the safest approach would be not to drink at all if they plan to drive.

Matt Pernet, Direct Line's head of motor insurance, said the message from the public is increasingly clear. "It's encouraging that 58 per cent of people view drink-driving as socially unacceptable," he said.

"But the research also shows there are still too many who believe they're safe to drive after drinking. Alcohol affects everyone differently. No one can reliably judge whether they're under the limit without a breathalyser."

Current rules in England, Wales and Northern Ireland allow drivers up to 80 milligrams of alcohol per 100 millilitres of blood, a level introduced in 1967 and often described as "two pints".

Campaigners explained that bringing consistency across the UK would prevent confusion for drivers crossing borders.

"You shouldn't be legal in Carlisle and illegal 10 miles away in Dumfries after drinking the same pint," one road safety advocate said. "It makes no sense."

But the backlash from rural pub owners has been immediate and fierce, with many fearing that the effect will be devastating for countryside businesses that rely heavily on customers who must travel by car.

Stosie Madi, landlady and patron-chef at the Parkers Arms in Newton-in-Bowland, Lancashire, issued a stark warning. "This is a death sentence for the country pub," she told The Telegraph.

She added: "The tradition of stopping for a drink with a meal while out in the countryside will vanish overnight.

"While aimed at road safety, this change risks delivering a fatal hit to rural pubs. We're already fighting to survive — this could finish many of us."

Other publicans share those concerns. One landlord in Northumberland described the proposal as "an existential threat", adding that "we're not talking about people drinking heavily, we're talking about customers sharing a single pint over lunch, if you take that away, you take away a huge part of our trade."

The hospitality industry warned that the lack of public transport across rural parts of the UK means that many pubs would lose the majority of their customer base.

"If people can't drive, they can't come," one manager said. "It's that simple."

Research also revealed widespread confusion about the drink-drive laws themselves, with 82 per cent of people unable to correctly identify the current limit, while one in four wrongly believed that the law is based on the number of drinks rather than blood-alcohol concentration.

In field tests carried out in Glasgow, Northampton and Cardiff, nine per cent of participants who said they felt safe to drive were actually over the legal limit once breathalysed.