Asda has transformed its Patchway store into a magical wonderland celebrating Universal Pictures' upcoming film Wicked: For Good.
The supermarket's exterior now features "dramatic" imagery of the beloved witches Elphaba and Glinda, creating a "larger-than-life" photo opportunity for Asda shoppers.
The retailer has launched an extensive campaign running through December 10, bringing the enchantment of Oz to British high streets ahead of the film's cinema release this Friday.
"We're so excited to see the magic of Wicked: for Good come to life at our Patchway store, and know our customers are going to love it," an Asda spokesman said.
George at Asda has also created an extensive 60-piece collection to accompany the in-store festivities, with prices starting at just £4.
Fashion lovers can snap up Wicked Satin Jacquard Pyjamas for £13 in girls' sizes or £24 for women.
Meanwhile, home decor enthusiasts will adore the character-themed bedding options. The Wicked Elphaba Fabulously Duvet Set and Wicked Glinda So Pretty Duvet Set both start at £16, perfect for fans wanting to bring a touch of Oz magic to their bedrooms.
For everyday essentials, there's a Wicked 600ml bottle priced at £4, ideal for staying hydrated while channelling your inner witch.
'We're so excited to see the magic of Wicked: for Good come to life at our Patchway store'
|ASDA
To further "capture the magic" of Oz, major food brands have joined the Wicked celebration with specially branded products hitting Asda shelves.
Robinsons Squash and Butterkist Popcorn feature the magical duo on their packaging, bringing a touch of theatrical flair to everyday snacks and drinks.
Beauty fans can grab Herbal Essence shampoo adorned with Elphaba and Glinda, while sweet-toothed shoppers will love the Magnum Bonbons with character-themed packaging.
There's even a special Wicked Celebration cake for those planning viewing parties.
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| ASDAAll these enchanting products showcasing the beloved witches are available in participating Asda stores and on asda.com.
The campaign continues across Asda stores until December 10, giving fans plenty of time to explore the collection.
Those near Bristol shouldn't miss the chance to visit the transformed Patchway store for a truly immersive experience and perfect selfie opportunity with the larger-than-life character displays.
Universal Pictures' Wicked: For Good arrives in UK cinemas on November 21, promising an electrifying finale to the beloved musical phenomenon that has captivated audiences worldwide.
Asda Patchway's ode to Oz isn't the first time the supermarket has celebrated an iconic premiere.
Just last month, one Asda store underwent a "dramatic" makeover to celebrate the long-awaited Stranger Things 5.
It promised an "immersive experience" that allowed customers to step into the world of the series, complete with Stranger Things-inspired decor and a 40-piece Hellfire Club collection featuring everything from home goods to fashion.
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