Fans of the hit Netflix series are in for a treat as Asda's Milton Keynes store has undergone a spectacular transformation into a Stranger Things wonderland.
The supermarket has partnered with Netflix and Persico to create an "immersive experience that allows customers to step into the world of the series".
The store's exterior has been completely taken over with "dramatic" Stranger Things theming, marking the launch of an exciting Hellfire Club-inspired campaign.
Fans of the popular show should mark Thursday, November 6, in their calendars, a date devoted fans know as 'Stranger Things Day'.
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The timing couldn't be better, with the fifth and final season of the beloved series set to arrive on Netflix later this month.
Inside the store, visitors can step into an immersive photo booth that brings the Upside Down to life.
For three days (starting from Stranger Things Day), shoppers can snap pictures in this specially created experience and enter a competition to win tickets to "Stranger Things: The First Shadow" at London's West End.
George at Asda has also unveiled a massive 40-piece Hellfire Club collection featuring everything from home goods to fashion.
Stranger Things 5 will drop in parts: November 27, December 26, and January 1
|NETFLIX
Prices start at just £2, with highlights including a Hellfire duvet set from £16, family pyjamas from £9, and even a Vecna mask for £10.
The full range is available in selected Asda stores and online at george.com, giving fans plenty of ways to show their love for the series.
The series will drop on Netflix in three parts, with Volume 1 arriving on November 27, featuring four episodes.
Volume 2 follows on December 26, with three episodes, before The Finale lands on January 1 – all releasing at 1am.
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Mark your calendars for November 6: 'Stranger Things Day'
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Asda's Hellfire Club collection
- Stranger Things Hellfire Duvet set – from £16
- Stranger Things Family of Pyjamas – from £9
- Stranger Things Hellfire Printed Cushion – £9
- Stranger Things Hellfire Treat bag – £4
- Stranger Things Hellfire Mug – £3
- Stranger Things Vecna Mask – £10
- Stranger Things Hellfire Hoody – £26
- Stranger Things Sweatshirt – £18
An Asda spokesperson shared their enthusiasm about the campaign: "We're so excited to see the Upside Down come to life at our Milton Keynes store, and know our customers are going to love it."
Since debuting on screens in 2016, Stranger Things has become a global sensation, achieving remarkable success in today's vast television landscape.
This final season promises to be the biggest yet, and Asda's immersive campaign gives British fans a brilliant way to celebrate before the show's epic conclusion.
In other Asda news, the supermarket has recently launched a new system to boost efficiency and customer experience.
Digital price tags have been installed in 250 of its Express convenience shops, marking a major shift in how the supermarket displays product information.
The electronic shelf labels mean staff won't need to manually update prices, giving them more time to help customers, manage deliveries, and replenish shelves.