Thomas Skinner, star of The Apprentice and Strictly Come Dancing, has returned to social media with a defiant statement for his followers and fellow patriots just hours after endorsing Nigel Farage's Reform UK party.
The business owner regularly uses his platform to express his pride in his country, but it hasn't come without its downsides.
Mr Skinner has faced a barrage of abuse over the years for his political and patriotic social media posts, most notably after he signed up to star in last year's Strictly.
Following a meeting with US Vice President JD Vance, and after he continued to express his patriotism online, the BBC show's fandom regularly bombarded Mr Skinner with abuse.
TRENDING
Stories
Videos
Your Say
Thomas Skinner was partnered with Amy Dowden on the dancing show | BBCIn fact, the toll of the abuse and attention that Mr Skinner garnered during his Strictly stint led him to admit he "wished he'd never" taken on the show.
Despite so much noise surrounding his social media posts from left-leaning X users, Mr Skinner has remained undeterred and refuses to bow down to more liberal points of view.
He has now publicly endorsed Mr Farage's Reform UK and made his stance on any naysayers crystal clear on Wednesday evening. He took to X to reel off a fresh statement in which he slapped away criticism.
Mr Skinner's statement began: "It always upsets me when I go on social media and I see people running this beautiful country down.
Thomas Skinner shot to fame on The Apprentice in 2019 | BBC"It ain’t right-wing to be proud to be British. It ain’t wrong to care about your heritage and culture. It’s okay to wave your flag with pride.
"It’s okay to love your country. And it’s okay to want a better future for your kids.
"When you think about our beautiful little country, it is bloody strong and always has been.
"Loving your country don’t mean hating anyone else. It means you care about protecting it and make it better.
LATEST DEVELOPMENTS
Tom Skinner took to X with a patriotic statement on Wednesday
|X
"And if anyone is offended by that? It is their issue, not ours. BOSH," he signed off.
Before long, fellow patriots flocked to the replies of Mr Skinner's post to applaud the BBC star for being so vocal about his love for his country.
One X user replied: "I love our country and therefore hate that people are being allowed to come in and take advantage of it, while simultaneously eroding our perfectly imperfect way of life."
A second added: "I love my country Tom as did my grandad and brothers who fought and some gave their lives."
'There's no other choice at the moment, is there?'
— LBC (@LBC) January 14, 2026
@iamtomskinner explains why he's backing Nigel Farage and Reform UK. pic.twitter.com/HROqXpR7uC
Elsewhere, a third weighed in: "In every other country around the world, people are allowed to be patriotic without being labelled.
"I have just come back from Norway. Every house has a flagpole and proudly flies their flags on special days. Why does it have to be so difficult here to be patriotic?"
"Hit the nail on the head there Tom," a fourth commented, while a fifth pointed out: "'It ain’t right-wing to be proud to be British' left wingers in the UK's main ethos is that Brits should be ashamed and punished rather than being proud, so yes it actually is."
And another typed: "It’s got to the point where if you haven’t got purple hair and tell everybody you’re a leftie you are instantly tagged as right wing and cancelled. It’s ridiculous." (sic)
Tom Skinner has endorsed Reform UK
| GETTYMr Skinner's latest statement came just hours after he publicly threw his backing behind Reform UK ahead of the next general election.
The Apprentice star slammed Labour's Sir Keir Starmer and opposition leader Kemi Badenoch for both being "out of their depths".
Speaking on LBC, he added that Mr Farage being "better than Labour" meant there was "no other choice" for him to throw his vote behind.