Celebrity Big Brother fans have accused Ekin-Su Cülcüloğlu of "game-playing" and setting her sights on fellow housemate Nikita Kuzmin, who's in a relationship.
Kuzmin's former Strictly Come Dancing partner Layton Williams added to these claims as he advised the former Love Island star to "read the room" during Celebrity Big Brother: Late and Live.
Louis Walsh had chatted to Cülcüloğlu during Wednesday's episode about her thoughts on professional dancer, Kuzmin.
After describing him as "perfect," he asked the 29-year-old: "Would you not fancy him?” before she replied: “I’m respectful, he’s in a relationship.
“You would,” Walsh responded. “If he was free and you were on a desert island.”
"No, because I’ll only fancy someone if they were nice, I don’t go for looks anymore, I’ve done that," the reality star responded.
Ekin-Su Cülcüloğlu talked to Louis Walsh about Nikita Kuzmin
ITV
However, the reality star was later seen hanging around Kuzmin as he was getting changed and complimenting him on being a "great person".
"Thank you," the 26-year-old responded before adding: "Everyone is so nice to me here."
"It's because you deserve it," Cülcüloğlu enthused. During Late And Live, which airs immediately after the show, Williams, who danced with Kuzmin in the latest Strictly Come Dancing series, wasn't impressed with Cülcüloğlu.
When the subject came up, he admitted: "That was awkward. At first I was like fair play because she said he has a girlfriend... But by the way, just because someone has a partner, it doesn’t mean they like you also, So I don’t like that kind of angle portrayed….
"But then she went into the room while he was changing, give the boy some privacy!
Williams talked about Ekin-Su and Nikita
ITV
He went on: "And [Kuzmin] was just like, ‘yeah everyone here is nice to me.’ He played that so well. Because I think he knows and he gets it."
Viewers seemed to have the same concerns as they took to social media to accuse the Love Island contestant of "game playing".
Sharing their thoughts on X, one person penned: "I don't trust Ekin around Nikita. I feel like she's trying to subtly flirt, Ekin doesn't just compliment people without an ulterior motive. #CBB #CBBUK #CelebrityBigBrother."
"Ekin Su in love island was iconic, in #CBB her game playing skills are cringe and so obvious, it’s a no from me," another commented.
LATEST DEVELOPMENTS
Ekin-Su was accused of flirting with Nikita, who is in a relationship
ITV
"Ekin really thinks she’s THAT b**** in this place, she genuinely thinks the public are loving her and she’s the ‘realest’ in there. No love, you’re just a simp for pensioners #CelebrityBigBrother #CBB #CBBUK."
Someone else, referring to the 29-year-old slamming "nice" people in the house, posted: "Wtf is Ekin Su on about that she can't be bothered with people who are overly fake nice and up peoples a***s when she's been making Sharon tea and telling her how great she is 24:7? #cbbuk #cbb #CelebrityBigBrother."
"Oh so Ekin Su is one of those people who doesn't like to associate anymore with what made her famous. she's actually so irritating #cbbuk #cbb," another chimed.
Some defended the reality star though, with one arguing: "Ekin Su doesn't deserve the hate she's getting in the media, and as much as I like Aj and Will, they do need to tone it down about her in the late and live.. I'm sorry but I feel like this is kind of turning into some bully type s*** -#CBBUK #CBB #BBUK."