ITV BRITs viewers call for change minutes into show as they admit 'Doesn't feel right'

ITV BRITs viewers call for change minutes into show as they admit 'Doesn't feel right'

Kylie Minogue Reacts to her BRITs Global Icon Award

Olivia Gantzer

By Olivia Gantzer

Published: 02/03/2024

- 20:52

Updated: 05/03/2024

- 17:19

Famous faces dazzled the red carpet before the official awards aired in a prime-time weekend slot

One of the biggest nights in music kicked off on Saturday as the BRIT awards returned to screens, giving a chance for fans to reflect on the musical talent of the last year.

A star-studded list of guests, performers and attendees dazzled the red carpet and later took to the stage as the awards were delivered at the O2 Arena.

However, fans were quick to make complaints mere minutes into the ceremony as they called for a big change.

The awards usually air on a weekday, but this year the celebration took a prime Saturday night slot on ITV.

Plenty of viewers weren't impressed by the change though and called for the event to go back to its usual weekday air time.

Taking to X, formerly Twitter, many flocked to criticise the decision for the award to air at a weekend, with one writing: "I miss when the #BRITs was on a school night. Saturday doesn’t feel right."

Hosts Maya Jam, Roman Kemp and Clara Amfo

The BRITs has historically aired on a weekday


"Brit Awards on a Saturday night? Doesn't fit at all. #BRITS," another complained while someone else penned: "I can't get on with the #BRITs being on a Saturday night."

"The #BRITs should always be a weekday thing," a different viewer commented.

Someone else shared: "Brits on a weekend!? I swear it was always mid week. Or have I just missed the last few years #BRITs."

"Assuming the #BRITs is on tonight because people stopped watching when it was on the usual night and ITV are trying to capture the people too lazy to change channel after Saturday Night Takeaway," a sixth speculated.


Raye had already won two awards just half an hour into the ceremony


"Agreed, doesn't feel right at all on Saturday night #BRITs," another remarked on the social media platform, responding to an earlier criticism.

Meanwhile, as some famous faces captivated with their glitzy dresses and outfits, others turned heads for a different reason.

Comedian Rob Beckett decided to turn up in a giraffe outfit, thought to be a nod towards his upcoming tour, Giraffe.

The 38-year-old presenter posed for pictures as the famous faces turned up on the red carpet, with just his face and arms visible.

Tom McFarland, Joshua Lloyd-Watson and Lydia Kitto of 'Jungle' receive the Group of the Year Award onstage

The awards saw the biggest names from the world of music descend on London


While many others are set to win big, it could be bad news for hit band Blur. Among the many categories is Album of the Year, and while the nominees include Blur, J Hus, Little Simz, Raye and Young Fathers, it seems one album is predicted to be the winner by most fans.

Raye has broken records with seven nominations at this year’s BRITs, and one is for her album, My 21st Century Blues, which was released in February last year.

It’s the 26-year-old’s first album since leaving record label Polydor two years before after the company refused to release the album.

According to, the singer-songwriter is the 8/15 favourite to win the best album award.

You may like