Years after a boom in staycations, avid adventurers might have missed a fair few destinations off their list.
It comes as no surprise that feverish travellers flock to fan-favourites such as the Cotswolds, the vast countryside across Yorkshire and bustling city breaks.
But it does mean that some incredible landmarks fly under the radar.
The UK currently welcomes more than 30 million visitors from abroad, with hopes to increase this to 50 million each year by the end of the decade.
The whimsical Wasdale Emerald Pool has come out on top as the most underrated landmark across the nation
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Now, the latest report from global tech company SumUp has shone a light on the most underrated beauty hotspots across Britain for those eager to explore hidden British gems.
In fact, a “fairy pool” is one that has been missed by explorers and is the top of the list - but one visitor on TripAdvisor urged fellow travellers to "not tell anyone".
Tucked away in the gorgeous Wasdale Valley, the whimsical Wasdale Emerald Pool has come out on top as the most underrated landmark across the nation.
Attracting around 20,000 visitors each year, the enchanting tropics offer a unique experience for tourists eager to try something new - but in a more serene setting.
Other areas - whether through cultural or historical significance, or just simply a beautiful part of the world - have also made the ranks.
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The mystical pool has been followed up by an impressive Birmingham museum, displaying the city’s last surviving court of back-to-back houses.
Glowing with 4,000 reviews accompanied by an 85 per cent five-star rating online, experts strongly urge visitors to drop in for an immersive experience into Britain’s industrial and working-class history.
Freshwater West Beach in Pembrokeshire nabbed third place, intriguing visitors with its idyllic views and sandy shores which set the scene in Harry Potter and the Deathly Hallows.
Yet, TripAdvisor has a mere 234 reviews, showing that it is well and truly underrated. Tulleys Farm in Crawley is up next, a fourth-generation family farm in west Sussex.
Tulleys Farm is a fourth-generation family farm in west Sussex
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Visitors from near and far are attracted to the business which boasts enjoyable seasonable events, from picking pumpkin patches in October to wandering through the blooming tulips in the spring and summer months.
THE TOP 10 UNDERRATED HOTSPOTS IN THE UK
- Wasdale Emerald Pool, Wasdale, Cumbria
- Birmingham Back To Backs, Birmingham
- Freshwater West Beach, Castlemartin, Pembrokeshire
- Tulleys Farm, Crawley
- Little Moreton Hall, Congleton, Cheshire
- Samlesbury Hall, Lancashire
- The Enchanted Forest, Scotland
- Bletchley Park, Milton Keynes
- The Cavern Club, Liverpool
- Royal Yacht Britannia, Edinburgh
Marketing and growth leader at SumUp Corin Camenisch said: “We created this ranking to spotlight some of the UK's hidden gems - places that are often overlooked in favour of the usual tourist spots like the London Eye or Buckingham Palace.
“By highlighting these underrated hotspots, we’re hoping to show people spots they might not know about and spread the benefits of local tourism.
“By bringing attention to these lesser-known landmarks, we hope to not only provide visitors with new and enriching experiences but also support small businesses that may not have the same visibility as those placed in larger, well-known tourist attractions.
“These hidden gems often rely on tourism to sustain their operations, and by shining a light on them, we’re hoping to ensure that local businesses can benefit from a steady flow of visitors, which is crucial for their growth and long-term success.”
