Cruise enthusiasts have something to celebrate as Norwegian Cruise Line Holdings Ltd. unveils an exciting new programme that lets passengers carry their loyalty status across all three of its cruise brands.
The company's new 'Loyalty Status Honoring Program' means that loyal customers can now enjoy their earned perks whether they're sailing with Norwegian Cruise Line, Oceania Cruises, or Regent Seven Seas Cruises.
It's a game-changer for regular cruisers who've built up status with one brand but fancy trying something different. The programme is open for requests now, with the first eligible voyages setting sail from October 15, 2025.
Members of the three loyalty programmes - Latitudes Rewards, Oceania Club, and Seven Seas Society - will find their tier status recognised at the nearest matching level across all brands on a cruise-by-cruise basis.
Norwegian has updated its loyalty programme
| NORWEGIAN CRUISE LINEThis means someone who has worked their way up through Norwegian's rewards system can now enjoy similar benefits when they book with Oceania or Regent.
It works the other way round too - Regent's loyal guests can try Norwegian's more casual style whilst keeping their hard-earned perks. The programme covers an impressive fleet of 34 ships that sail to more than 700 destinations around the globe.
Harry Sommer, the company's president and chief executive, said: "We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands.
"With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they've worked hard to achieve."
The programme fits perfectly with the company's broader Charting the Course strategy, which focuses on getting customers to try different brands whilst building stronger connections with loyal guests.
It's all about making the entire cruise experience better for everyone. The programme opens up brilliant opportunities for cruise lovers to explore different holiday styles across the company's vast network.
Fancy trying Norwegian's exciting entertainment and casual dining? Or perhaps you'd love to experience Oceania's renowned cuisine? Maybe it's time to treat yourself to Regent's all-inclusive luxury? Now you can do all three without losing the benefits you've earned over years of loyal cruising.
CRUISE NEWS
Holidaymakers can use their benefits across more brands
| GETTYWith those 34 ships visiting over 700 destinations worldwide, there's an incredible variety of itineraries and experiences to choose from.
In more cruise updates, Virgin Voyages has rolled out three new booking schemes giving guests some huge perks.
Depending on which package you get, holidaymakers can enjoy bonuses such as free bar tabs, early restaurant reservations and tips included.