British holidaymakers name their favourite city breaks, with European hotspots dominating the list

It analysed searches between November 2024 and October 2025 to see where British holidaymakers want to go, with European cities dominating the top 10 list.

Outside of Europe, cities in Morocco, Japan and Thailand were named among some of the best.

Cities Britons are searching for most

1. Amsterdam, The Netherlands (1,057,690)
2. Rome, Italy (528,770)
3. Barcelona, Spain (402,900)
4. Lisbon, Portugal (329,480)
5. Berlin, Germany (298,510)
6. Marrakesh, Morocco (247,560)
7. Tokyo, Japan (183,990)
8. Bruges, Belgium (124,650)
9. Bangkok, Thailand (111,100)
10. Kyoto, Japan (60,020)

Amsterdam soared to the top of the list with more than one million searches. The vibrant city has culture, picturesque canals, museums and more to keep holidaymakers entertained.

The experts said: "With double the amount of searches as the second most popular city destination, Amsterdam is by far the most popular city with British tourists.

"Due to its location and reputation, the Dutch capital has long been a favourite destination for UK holidaymakers. Following a short flight or ferry ride, tourists can enjoy the city's delights, from its charming canals and interesting museums to its renowned nightlife."

In second place is Rome, which was described as "an open museum" thanks to cultural landmarks that paint a picture of the Roman Empire.

The travel pros added: "It is hard not to be impressed by Roman architecture, and many people desire to visit Rome to see jaw-dropping spectacles such as the Colosseum, St. Peter’s Basilica and the Pantheon."

Rounding out the top three is Barcelona, where holidaymakers get all the culture of a city break, but also have the option for more relaxation by visiting more than 4km of sandy beaches.

The experts said: "With a combination of appealing factors, it is perhaps unsurprising that Barcelona received so many travel-related Google searches from British tourists.

"Located in Spain’s northern Catalan region, Barcelona is simultaneously a coastal destination, a historic cultural city, and a vibrant modern city full of shops, restaurants, and bars, which allows it to cater to the young, the old, and all in between."