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Samsung has unmasked its latest lineup of Smart TVs at the Consumer Electronics Show (CES) in Las Vegas, Nevada. The South Korean brand has announced options designed to fit every type of living room.
The 2026 range boasts top-of-the-line OLED TVs alongside innovative Lifestyle TVs, like its bestselling The Frame. Across the lineup, Samsung is introducing advanced AI-powered features that enhance picture quality, optimise sound, and personalise viewing preferences in real-time. There are also bigger screen sizes available for a cinema-like experience when watching your favourite boxset or blockbuster from the comfort of your sofa.
The latest Smart TVs arrive hot on the heels of a new AI-powered Freestyle+ projector announced from Samsung, which is expected to be released soon.
In need of a new telly? Here's everything you can expect from the latest lineup from Samsung...
Samsung says the S95H delivers up to 35% more brightness than its predecessor — pictured above
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Samsung announces the S95H OLED
The first reveal is its newest flagship, the S95H OLED, which takes over from last year's highly-rated S95F. It features a sleek metal frame and bezel that gives it a more premium feel.
This model will not use the One Connect external connections box like prior models, which houses various ports like HDMI, USB, and more. Instead, it has the connections built directly into the TV. However, you can also now use an optional wireless connection box, meaning you could have up to eight HDMI 2.1 ports available if needed.
Its screen also got a pretty big upgrade. Samsung says the S95H delivers up to 35% more brightness than its predecessor, which should make a noticeable difference when you're watching your favourite shows in brighter rooms.
The new TV will be available in the 55, 65, 77 and 83-inch sizes just like the S95F.
There's a noteworthy new mid-range option
If you're not looking to splash out on the flagship model, the mid-range S90H is getting some lovely upgrades too.
For the first time, you'll get Samsung's Glare Free technology on a mid-tier OLED. Previously, this anti-reflection screen was only available on the pricier flagship sets. It's ideal for cutting out those annoying mirror-like reflections when you've got lamps on or sunlight streaming through the windows.
The S90H is also 15% brighter than last year's S90F, so your picture quality gets a nice boost.
This model may also be a great option if you enjoy gaming. It supports 4K at 165Hz refresh rates, plus Nvidia G-Sync, FreeSync, and HDR10+ gaming – meaning your PlayStation or Xbox displays are designed to look crystal clear no matter what you decide to play.
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Samsung launches the Neo QLED QN90H
Now, if you've got a big living room – or you're the one who hosts all the football watch parties – Samsung is literally going massive this year.
The company is launching a 115-inch Neo QLED QN90H, which follows on from last year's QN90F. To put that in perspective, that's nearly three metres of screen diagonal. It's a great option if you want the whole squad round to watch the match without anyone squinting from the back of the sofa.
There's also a new 100-inch QN80H for those who want something slightly more manageable but still impressively large.
Both sets come packed with AI features designed to make lower resolution content look better on these enormous displays – handy when you're streaming older shows or sports broadcasts.
For instance, there's a new AI Soccer Mode. It automatically detects when you're watching a match and tweaks the picture and motion settings accordingly – so you won't miss a single pass or goal.
Samsung is launching a 115-inch Neo QLED QN90H model, which follows last year's QN90F model — pictured above
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New Frame TVs are set to be released
For those who love The Frame – Samsung's art TV that displays paintings when you're not watching – there's now a whopping 98-inch version available.
That makes it the biggest lifestyle and art TV ever released. Imagine having a gallery-sized masterpiece on your wall that doubles as your telly for evening viewing.
This larger model uses a QLED panel and has all its connections built in, rather than using a separate box — making it even more compact.
The Frame Pro is also coming in a new 55-inch size, while the standard Frame sets are ditching the external One Connect box for the first time, making setup simpler.
You can still get smaller 43 and 50-inch Frame models, though these will keep the One Connect box.
The Frame TV is Samsung's art TV that displays paintings when you're not watching
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Other upcoming features to look forward to
Samsung also announced a new NQ4 AI processor, which will handle 4K AI Upscaling. This essentially makes older or lower-quality content look sharper on your screen.
There's Auto HDR Remastering too, which takes standard footage and boosts it to high dynamic range for richer colours.
On the sound side, the new AI Sound Controller lets you adjust dialogue and music separately – ideal if you find yourself constantly turning up the volume to hear what people are saying.
If you're looking to get your hands on any of these new models, you'll have to wait just a little while longer. While Samsung hasn't officially announced when they'll be for sale, their previous releases suggest that they won't be available until around March or April.