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Samsung has been forced to increase the price of its flagship Galaxy smartphones.
But Britons can breathe a sigh of relief for now.
If you've had your mind set on upgrading your smartphone, you might want to make the move sooner rather than later. That's because Samsung just bumped prices on some of its priciest handsets in South Korea.
The tech firm is charging more for the larger 512GB and 1TB versions of its Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy S25 Edge. This is an increase of roughly 100,000 won – about £50 – for these higher-storage models.
Samsung points to two main culprits for the price hikes. Price tags on memory chips have been climbing steadily across the industry, and there have been recent fluctuations in the foreign exchange market.
A representative for the company confirmed the increase, saying: "With prices of key parts rising gradually, it was inevitable to raise prices for some products."
Samsung has already pushed prices up on other devices globally this year, so there's a decent chance these increases won't stay limited to South Korea. The recently released Galaxy S26 series saw a slight increase in price at launch in comparison to its Galaxy S25 predecessors.
The Samsung Galaxy Z Flip 7 is a clamshell-style foldable handset which was originally released in July 2025
| SAMSUNG PRESS OFFICEThe clamshell-style Galaxy Z Flip 7 with 512GB storage now sits at 1.73 million won, which works out to around £900. That's up from 1.64 million won previously.
The book-style Galaxy Z Fold 7 – Samsung's bigger foldable – has jumped to 2.63 million won from 2.53 million won for the same storage option.
And the slim Galaxy S25 Edge? That's risen to 1.74 million won from 1.63 million won.
Both foldables launched back in July 2025, while the S25 Edge hit shops last May. Samsung hasn't touched the prices on the 256GB versions of these phones.
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These price increases reflect a growing trend across the tech industry. The culprit? Artificial intelligence (AI). Both types of memory chips are in massive demand as tech companies race to construct data centres — those enormous facilities packed with computer chips that power AI systems.
Sony just confirmed a £90 increase on its PlayStation 5 consoles, which were released in 2020. Not only that, but the first-of-its-kind Freely box was hit with a price increase two months after its release. The founder of British start-up Nothing also confirms that smartphone prices will rise this year.
The Samsung Galaxy A57 is an entry-level models that still have built-in premium features at a more budget-friendly price point
| SAMSUNG PRESS OFFICEIf you're looking to upgrade your handset and avoid the price hike altogether, Samsung also recently unveiled the successors to its Galaxy A series lineup — the Galaxy A57 and Galaxy A37.
The Galaxy A series are entry-level models that still have built-in premium features at a more budget-friendly price point. The A57 is slightly thinner and lighter than the A37, and comes with slightly more enhanced features.
With prices starting at only £399, both of these mobiles come equipped with a slew of Artificial Intelligence (AI) features, improved camera capabilities, ultra-fast charging speeds, and more.
“The new Galaxy A series reflects our continued commitment to AI democratisation by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer of Samsung.
Both models are available for preorder now and will officially begin shipping on April 10.