Samsung could permanently delete your data in the next six weeks. Yes, really.
The South Korean is hoping to spring-clean inactive accounts from its cloud storage servers. Any Samsung account that hasn't been accessed in the last 24 months will be considered inactive and wiped. If you used to own a Samsung Galaxy phone, tablet, or laptop and want to ensure your personal data isn't erased, you'll need to login to the account before July 31, 2025.
With approximately 22 million people in the UK using Samsung phones, this policy could impact a significant number of Britons.
If you don't take action and your old Samsung account is deleted, you'll lose access permanently. Samsung has warned that "accounts and data that are deleted cannot be restored."
If your old account is at-risk, you should've received an email from Samsung, detailing the consequences of its new policy.
Samsung Account changes - 2 years of inactive account and data within it gets deleted. pic.twitter.com/6uktKpdQcK
— Karthik S (@s_24_karthik) June 19, 2025
It reads: "Samsung is implementing an inactive Samsung account policy to protect the data of users who have not used their account for an extended period of time. Once this policy is implemented, Samsung accounts that have not been logged in to or used for 24 months will be considered inactive and will be subject to deletion.
"If an account is deleted, access to the account will be restricted and all data linked to the account will be deleted. Accounts and data that are deleted cannot be restored. However, some data may be retained in accordance with local legal requirements and applicable legislation."
If your account is deleted, you'll lose all linked data including Samsung Cloud backups, stored photos, device backups, Samsung Wallet cards, Samsung Health details, downloaded apps, and Find My Mobile location data.
Samsung's smart Fridge Freezers, known as its Family Hub range, require a Samsung account to back-up notes, reminders, and other information. If you've previously owned one of these devices, but not logged-in for a year or more, then your account could be marked for deletion in the latest cull
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If you've owned a Samsung TV or Galaxy wearable, Samsung is enforcing an even higher deadline.
According to another message currently sent to Samsung customers, personal information "including data stored in Smart TV, Family Hub, and Galaxy Wearable," will be deleted on the day you will have been inactive for more than 12 months.
If you've previously owned a Samsung TV, Smart Fridge Freezer, Galaxy smartwatch, or Galaxy fitness tracker and want to preserve the data linked to your Samsung account, you'll need to login before the deadline.
If you're logging into either of these accounts — both categories of devices could be linked to the same account, depending on the selection of Samsung gadgets you have at home — every year or so, then you're guaranteed to avoid deletion under this new policy.
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Worried that you won't be able to login? Don't panic. There's no complex verification steps as Samsung hasn't implemented a tough CAPTCHA test or two-factor codes sent to a mobile number that you've long abandoned. If you've got the email address and password on hand, then yoyu'll be able to login and send a signal to Samsung that your account isn't ready to be erased.
Samsung isn't the only technology company to implement this type of policy. Google introduced automatic deletions for inactive accounts two years ago, while Microsoft and X (formerly Twitter) have also adopted inactive account measures.
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