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Roku just launched two next-generation devices in the UK, theRoku Streaming Stick (£29.99) and Roku Streaming Stick Plus (£39.99). The new hardware boasts faster performance and a more compact design.
The Streaming Stick and Streaming Stick Plus plug into the HDMI port at the back of your telly, bringing boxsets and blockbusters from thousands of streaming services, as well as games to the big screen.
- Order Roku Streaming Stick (£29.99) from Roku Store
- Order Roku Streaming Stick (£29.99) from Amazon UK
- Order Roku Streaming Stick Plus (£39.99) from Roku Store
- Order Roku Streaming Stick Plus (£39.99) from Amazon UK
Compared to previous models from Roku, these new devices can be powered directly by the television, eliminating the need for hanging cables and delivering a cleaner, more streamlined setup.
Plus, the sleek design won’t block neighbouring HDMI ports, so users can switch from streaming to gaming with ease. Some older TVs might not be able to power the Streaming Stick or Streaming Stick Plus via HDMI alone, so there is a USB cable in the box.
According to Roku, the new design is 35% smaller than rival offerings, despite shipping with more power underneath the bonnet. This svelte new size should make it easier to pack a Roku device with you when travelling, so you can continue watching your favourite shows on a hotel TV or at a friend's house.
No matter where you choose the newly-launched Roku Streaming Stick or the Streaming Stick Plus, you'll benefit from the following perks of the new hardware:
- Access to the most popular streaming providers and apps — Netflix, iPlayer, Prime Video, YouTube, and more
- Apple AirPlay 2 — connect your iPhone or Apple device wirelessly to stream content or beam photos
- Headphone Mode – listening to your entertainment on your terms
- Voice Control – control your Roku device or find a film by a quote
- What to Watch – tailor-made recommendations and you can jump straight back into your content
Be one of the first to upgrade to a Roku Streaming Stick
The 2025 Roku Streaming Stick is an affordable set-top box with a compact design, voice control, HD streaming, and personalised recommendations that get smarter the more you watch. Easy to install and powered directly by your TV, it delivers a streamlined experience with thousands of much-loved streaming services
It's also available to buy from Amazon UK, handy if you have a Prime membership
Roku Streaming Stick
$29.99
Be one of the first to upgrade to a Roku Streaming Stick Plus
The 2025 Roku Streaming Stick Plus is a powerful streaming device with a sleek, compact design, voice control, stunning 4K resolution, and vivid HDR colour. Powered directly by your TV, it offers a smooth setup and smart, personalised recommendations across thousands of top streaming services.
It's also available to buy from Amazon UK, handy if you have a Prime membership
Roku Streaming Stick Plus
$39.99
The new Roku Streaming Stick is the most affordable device in the lineup.
At £29.99, it offers access to over 25,000 apps, games, and streaming services stocked in the Roku Channel Store. Picture quality tops out at 1080p HD on this model, so those who have treated themselves to a 4K Ultra HD who want to take full advantage of the additional pixels included in that display should look at a more expensive model.
According to Roku, its new Streaming Stick ships with improved Wi-Fi. That should result in a more reliable connection and better streaming experience, but we'll need to test the new Streaming Stick ourselves to see how much of a difference this makes to an evening boxset binge.
For the first time, Roku has bundled a voice-enabled remote control with its most affordable Streaming Stick. Press on the microphone button and speak into the remote control to change the volume, switch your flatscreen TV on or off, search for films from your favourite director, or open a specific app.
On some television models, the Roku Streaming Stick and Streaming Stick Plus can be powered directly from the HDMI port. If not, the company includes a USB cable to connect to the port on the back of your television to power the lightweight device
ROKU PRESS OFFICE
If you want to stream in 4K Ultra HD, you'll need to spend £39.99 on the Roku Streaming Stick Plus. This upgraded model arrives with support for vivid HDR colour via format standards like HDR10, HDR10+, and HLG. Like its cheaper counterpart, you'll find a voice-enabled remote control in the box.
The Plus model also features better Wi-Fi standards (802.11ac) compared to the basic version.
If you're deciding between the two models, the main difference is resolution — HD for the Streaming Stick, while the Streaming Stick Plus enjoys 4K HDR resolution. Both sticks are compatible with Apple AirPlay, HomeKit, Google Home and Alexa for smart home integration.
Roku believes the slimmed-down design of its new Streaming Stick (£29.99) and Streaming Stick Plus (£39.99) will make them more convenient to pack when heading away on a business trip or holiday abroad
ROKU PRESS OFFICE
Both of these devices have access to Roku's own free streaming service, dubbed The Roku Channel, which has a packed catalogue that includes all-new exclusives and syndicated shows and films.
The ad-supported streamer, which competes with the likes of Fawesome, the now-shuttered Freevee, and Tubi, is currently home to movies like Jeepers Creepers, Mel Brooks' Spaceballs, and Carrie, as well as originals like Die Hart 3: Hart To Kill, The Charlie Puth Show, Sexology, and Weird: The Al Yankovich Story.
If you don't have a Smart TV, a streaming set-top box like Roku Streaming Stick could be the only way to access these apps. Even if you do already own a Smart TV, Roku delivers a much faster experience, thanks to its stripped-back operating system and popular features, like universal search that dives into the catalogue of every streaming service installed on your gadget to find a specific film, show, or documentary so you don't accidentally pay to rent a title that's already included in one of your subscriptions.
Roku introduced Continue Watching last year, which lets you jump back into content across different apps.
Roku lets you search for films, TV shows, actors and directors across every streaming service installed on your Smart TV or streaming set-top box — saving you the arduous process of launching and checking every individual app ROKU PRESS OFFICE Compared to rivals, Roku's new offerings are competitively priced, with the entry-level Streaming Stick (£29.99) undercutting Amazon's Fire TV Stick HD (£39.99). The Streaming Stick Plus (£39.99) matches the price of Amazon's basic Fire TV Stick whilst offering 4K capabilities. Both significantly undercut Google's TV Streamer, which costs £99 but offers some additional features, like an Ethernet port for a wired internet connection.
Roku Streaming Stick and Roku Streaming Stick Plus will land on UK store shelves in June
ROKU PRESS OFFICE
Discussing the new releases, Richard Halton, Country Manager at Roku UK, said: "We are proud to unveil a new chapter in the Roku streaming journey with an updated look, feel, and performance for our streaming players.
"With over 15 years of innovation, our commitment has always been to make consumers’ lives easier by simplifying the TV viewing experience. Our two new powerful streaming players are packed with great features and will be available from June - ideal for keeping entertained during the summer holidays."
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