Breville delays UK launch of its £250 Eye Q toaster that makes it impossible to burn your toast

After being in development for a decade, Breville has finally unveiled the Eye Q, a sleek, powerful new toaster to solve an age-old problem
|BREVILLE PRESS TEAM
It can literally "see" your bread
- Breville has launched its new Eye Q toaster
- It's designed to never burn your toast, regardless of type, size, or thickness
- The toaster can monitor the colour of the bread as it toasts
- You can personalise your toast level with seven different shade settings
- It will "watch" the slice of bread to detect when it's ready
- Two models are available: two-slice or four-slice
- But UK launch has been delayed to next year, with no confirmed date
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Imagine a toaster that can "see" your bread and stop it from burning? After being in development for a decade, Breville has finally unveiled a sleek, powerful new toaster to solve a century-old problem.
This is the Eye Q toaster.
For nearly a century, toasters have relied solely on timers and temperature sensors — without taking the type of bread, size, or thickness into account. That all changes with the launch of the Breville Eye Q.
Using "sight" to monitor the slice of bread in the toaster, it checks the colour of your bread 10 times every second. Once your bread reaches the perfect shade, it gently lifts up, signalling it's ready to be enjoyed.
If you’re eager to try one for yourself, though, you’ll have to wait. While Australians can already buy the Eye Q, the UK launch has been delayed to next year, with no confirmed date.
However, Breville sells several different versions of toasters on Amazon starting from £29.
For those who may have never shopped for Breville devices before, it's an Australian brand known for designing and manufacturing premium kitchen appliances. Founded in 1932, it has become globally recognised for its home kitchen gadgets, including espresso machines, blenders, toasters, and smart ovens.

Traditional toasters often burn the second round because the elements are still hot, but the Eye Q adjusts automatically by watching the actual colour, not counting down seconds.
|BREVILLE PRESS OFFICE
Aside from its ability to literally watch your bread as it toasts to a rich golden hue, the Breville Eye Q comes with several other noteworthy features.
With seven shade settings, you can change your preferences to go from barely golden to deeply bronzed. Once you find your ideal setting, the toaster remembers and delivers it consistently every time.
It also excels at handling multiple batches.
While traditional toasters often burn the second round because the elements are still hot, the Eye Q adjusts automatically by watching the actual colour, not counting down seconds. If you want a little extra browning, there’s a "bit more" button. The sensors work on everything—from standard white bread to thick-cut rye, bagels, crumpets, and tricky fruit breads that can often be found either pale or charred.
For artisanal bread lovers, the dedicated Sourdough Mode could be a game-changer.
It automatically adjusts for thick, crusty slices that would normally burn on the outside before the middle is properly toasted.
Worried about your bread getting stuck in the toaster? The Eye Q has wider slots and smooth-sliding bread guides. Toast rises gently to a height where even shorter slices are easy to grab—no more fishing around with a knife (seriously, don't do that unless everything is unplugged... and even then).
Cleaning the device appears to be simple.
The ceramic-coated top angles inward, letting crumbs fall straight into the slots. The full-coverage “Catch-All” tray collects everything, unlike narrow trays in standard toasters.
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Breville’s engineers spent a decade perfecting the technology, nearly abandoning the project when the optical sensors proved expensive
|BREVILLE PRESS OFFICE
You have the option between two different models, two-slice or four-slice.
There’s also a Time Mode for warming items that don’t change colour — just double-press the main button. The two-slice model uses sensors on one side, keeping it compact, while the four-slice version has sensors on both outer walls.
Breville’s engineers spent a decade perfecting the technology, nearly abandoning the project when the optical sensors proved expensive. However, they continued forward, bringing you the Eye Q directly to your kitchen.
Speaking of cost, it is a bit hefty when compared to other traditional toasters. The two-slice model costs £249.95, whereas it's £349.95 for four slices.
It also comes in four colours—Black Truffle, Sea Salt, Stainless Steel, and Noir.
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