Amazon just gave you a very good reason NOT to buy a Google Pixel 10

google Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold pictured side by side in the porcelain colour

Amazon has slashed the prices of the Google Pixel 9 Pro, Pixel 9a, and Pixel 9 Pro XL

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GOOGLE PRESS OFFICE
Taylor Bushey

By Taylor Bushey


Published: 21/08/2025

- 12:18

Updated: 21/08/2025

- 12:39

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You can get 35% off the Google Pixel 9 Pro

If you're looking to upgrade your Android phone — you're in for a treat, but not for the reason you might think.

Google held a glitzy event in New York City last night to show off its brand-new Pixel 10, Pixel 10 Pro, 10 Pro XL, and Pixel 10 Pro Fold. These handsets are packed with the latest cameras and AI systems, but with prices starting from £799 and maxing out at £2,099 ...switching to the very latest from Google isn't the cheapest option.


With the arrival of an all-new lineup of Pixel phones, prices on the previous models have dropped. Amazon is one of the retailers that has already slashed price tags on the Google Pixel 9 Pro, Pixel 9a, and Pixel 9 Pro XL.

You can get 20% off the Pixel 9a, 27% off the Pixel 9 Pro XL, and a whopping 35% off the Pixel 9 Pro.

At these prices, you're able to pocket the Pixel 9 Pro for less than you'd spend on the entry-level Pixel 10. Despite being a year older, you'll still benefit from an improved screen and camera system.

Buying an older generation of Pixel isn't just about saving money. Since the Google Pixel 9 lineup has been on the market for a year, each one of these Android handsets has been thoroughly tested. All the bugs and issues with new hardware or software features — if any — have likely been resolved by Google.

With the all-new Pixel 10, you'll be one of the first people outside of Google to ever own these handsets.


google pixel 9a pictured in all four colours arranged in a patternGoogle Pixel 9a is available in a single size (6.3") with a dual-camera system, seven years of software support, bolstered water and scratch resistance, and a £499 price tag | GOOGLE PRESS OFFICE

New to the world of Google Pixel?

There are several noteworthy features worth exploring. The Pixel 9 Pro and Pixel 9a both sport a 6.3-inch screen. As the name suggests, the Pixel 9 Pro XL features extra screen real estate, measuring 6.8 inches.

The new display isn't only bigger, but it's 35% brighter than the previous Pixel 8 models. That should make everything more visible — even when using the phones in direct sunlight. The screen features a 120Hz adaptive refresh rate that adjusts between 60Hz – 120Hz, ensuring smooth scrolling while preserving battery life.

For the Pro-grade phones, Google adds a 5x optical zoom telephoto camera for lossless zoom. These pricier models also have a brighter display and ship with a one-year subscription to Google’s top-tier AI plan, known as Gemini Advanced, at no extra cost.

Google has equipped its Pixel 9a with a dual-camera system, including a 50-megapixel main shooter and an ultrawide sensor. For the Pro-grade phones, Google adds a 5x optical zoom telephoto camera for lossless zoom. These pricier models also have a brighter display and ship with a one-year subscription to Google’s top-tier AI plan, known as Gemini Advanced, at no extra cost.

Get £350 off Google Pixel 9 Pro from Amazon 

The Google Pixel 9 Pro combines cutting-edge AI with a sleek design, offering fresh colours, polished edges, and a soft matte finish. Its triple rear camera captures stunning close-ups, vibrant colours, and sharp selfies even in low light. Powered by the Google Tensor G4 chip, it delivers smooth performance, a 24-hour battery, and seven years of updates.

Google Pixel 9 Pro
$999 $649

Artificial Intelligence is packed into every corner of these Android phones, which rely on Google's newly-launched Gemini chatbot as the default assistant, replacing Google Assistant from earlier handsets.

Known as Gemini Live, this all-new version of the chatbot can be prompted at any time to answer general knowledge questions, perform tasks, or provide more information about what's on-screen or visible through the viewfinder of your camera. Unlike Google Assistant, you can chain multiple commands together and interrupt its response to correct.

You'll be able to talk with the AI when your smartphone is locked, too, so you can carry on your conversation on the go, just like a regular phone call. Google is offering a choice of 10 different voices.

Google designed its new Tensor G4 chip with help from DeepMind — the advanced AI arm of the tech giant — to ensure it can run Google’s most advanced AI models on-device. Not only does this speed up responses, but it also means Pixel owners will be able to still rely on Gemini when there's no Wi-Fi or mobile data connection.

animated gif showing how the new add me feature in google pixel 9 worksAdd Me is a clever new AI tool that lets you swap-out who is behind the camera so multiple extra people can be added to the final shot — with the finished result looking like a seamless group photo | GOOGLE PRESS OFFICE

Pixel owners will be able to get the perfect group shot with a new AI trick called Add Me, which includes the designated photographer to group photos by taking a second photo with them in it. AI then stitches the two images together, so there's no need to use a tripod or rely on a timer to get everyone in a photo.

Magic Editor ships with a new option to “reimagine” a scene. While Google phone owners have been able to remove unwanted people from the background of their photos since the Pixel 6 and 6 Pro, these new models let you select parts of an image and then use written prompts to completely transform them with generative AI.

LATEST DEVELOPMENTS

You could circle a bicycle in the background of your photograph and ask the AI to transform it into a vibrant orange supercar, for example.

Google has also added a new tool known as Pixel Screenshots, which leverages AI to search through every screenshot you've ever taken without the need to scroll through your photo gallery. It scans the images and text included in the shots, making it a breeze to find the right file.

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