Google has unveiled its 10th generation of smartphones under its Pixel brand. Designed by the teams inside Google to showcase the best new features in the Android operating system, which is also built by the Californian search firm, the new Pixel handsets arrive with a refreshed hardware design and new Artificial Intelligence (AI) tricks.
Google has announced a new Pixel 10 (£799), Pixel 10 Pro (£999), and Pixel 10 Pro XL (£1,199). It has branded these new handsets as its "most personalised, proactive, and helpful Pixels ever." You'll be able to pocket these new Google Pixels from August 28 when the UK release date rolls around.
Ahead of the launch, we've got everything you need to know about the Google Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL.
@gbnews Google has unveiled its 10th generation of smartphones under its Pixel brand. Ahead of the launch, GB News' Aaron Brown has got everything you need to know about the Google Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL. #GBNews #UKNews #Google #GooglePixel #Smartphone #Technology
From the outside, there's nothing too unexpected about the design of the new Pixel phones. If you've been following these flagship Android handsets in recent years, you'll be well acquainted with the iconic camera bar that runs along the back of the device to house the powerhouse camera lens (and stop the phone from wobbling when resting on a table).
On the front, these aluminium-and-glass devices boast edge-to-edge displays. That maximises the amount of screen real estate you'll be able to fit into your pocket.
Pixel 10 and Pixel 10 Pro both sport a 6.3-inch screen, while the Pixel 10 Pro XL boasts a larger 6.8-inch panel.
Durability is one of the main selling points of this new-and-improved Google Pixel 10 lineup, thanks to the bolstered IP68 rating, which the handset can withstand a dunk in one metre of water for around half an hour
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The Pixel 10 Pro and Pixel 10 Pro XL sport the brightest Super Actua displays ever shipped on a Google handset, topping out at an eye-watering 3,300-nits — that should make the screen easily visible, even on the brightest summer's day.
This OLED panel can also drop as low as 1-nit (that's the equivalent to the amount of light emitted by a standard candle — specifically, a whale oil candle — within a one-metre square area) so you'll be able to use your Pixel 10 Pro or Pixel 10 Pro XL in a dimly-lit room without straining your eyes.
Meanwhile, the more affordable Pixel 10 tops out at a still very respectable 3,000-nits, that's the same as found on the pricier Pixel 9 Pro launched last summer. The latter ships in four colour options: Obsidian, Frost, Indigo, and Lemongrass. Indigo was specifically chosen as a nod to the original Google Pixel design on this tenth anniversary year.
For the pricier Pro models, Google is sticking with the Obsidian and Porcelain colourways used last year. These two will be joined by a pair of new colours — Moonstone and Jade.
Those improved displays will be protected by Gorilla Glass Victus 2 from US manufacturer, Corning. The tenth generation of Pixel phones also have an IP68 rating, which means they'll withstand immersion in one-metre of fresh water for around half an hour.
Whether you plump for the Pixel 10 or either of the Pro variants, Google has equipped its newest handsets with a triple-camera system on the back and a front-facing selfie camera housed in a small cut-out within the display.
Pixel 10 Pro, pictured, sticks with the same iconic camerabar design found on earlier iterations of the Google smartphone
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Pixel 10 sports a 48MP main camera, 13MP ultra-wide sensor, and a 10.8MP telephoto camera that enables 5x lossless zoom — a first for this price point when it comes to the Pixel lineup. With a helping hand from Google's clever AI algorithms, this 10.8MP camera enables up to 20x zoom via Super Res Zoom — so it's easier to shoot from a distance.
Pixel 10 Pro and Pixel 10 Pro XL up the ante with 100x Pro Res Zoom – the biggest ever on a Pixel handset. This is only possible thanks to the AI smarts built into the latest Pro-level Pixel devices as well as a larger 48MP telephoto camera, which is capable of 5x lossless optical zoom without any software assistance. It's paired with a 50MP main sensor and 48MP ultra-wide camera in the visor-like camera bar.
Of course, those camera improvements don't really mean much unless you know how to use them. That's where the new Camera Coach feature comes in. It relies on Google's Gemini AI models to suggest ways to improve your photos — like choosing different framing and composition for a shot. It can even suggest the best modes to use.
Google Pixel 10, pictured above, arrives in a stylish Indigo colourway that was created as a throwback to the original Pixel smartphone — a nod to the tenth anniversary of the Google-designed series
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Built for those who are early on in their photography journey or new to shooting with a smartphone, Camera Coach is designed to teach foundational concepts and inspire you to capture images in entirely new ways.
Camera Coach — and a swathe of other AI features baked into the new Pixel lineup — are powered by the new Tensor G5 system-on-a-chip. Google has branded this new chipset its "most significant upgrade to our chip since Tensor’s debut", which arrived in the Google Pixel 6 smartphone series in 2021. Co-designed with Google DeepMind, the newest Gemin Nano AI model has been squeezed onto Tensor G5 to unlock on-device generative AI experiences.
That means you'll be able to take advantage of many of the latest AI experiences without an internet connection, handing if you're on a flight or abroad and haven't paid for roaming. Outside of the new AI tricks, this supercharged new silicon should deliver snappy performance throguhout the Android 16 experience.
Google previously branded Android 16 as its "biggest updates in years", thanks to its dramatic facelift, notifications that refresh in real-time to make the latest information glanceable, support for hearing aids, and much more.
Google has added playful animations and haptics throughout Android 16, including a "springy" new look when you swipe-to-dismiss a notification | GOOGLE PRESS OFFICE But the most eye-catching new addition is the Material 3 Expressive design.
This new look doubles down on the personalisation first introduced with Android 12, dubbed Material You. This improved version will offer more customisation across every corner of the operating system. There's also new font options too.
The Californian company confirmed that it's "working to bring these visual choices across Google apps like Google Photos, Fitbit and Gmail" too, so when you select a new theme, you'll see the visual changes across the Android operating system and your favourite applications.
Material 3 Expressive also brings "natural, springy animations" across the operating system. For example, when you swipe to dismiss a notification, the others nearby subtly move too, as if you're pulling one free from the stack.
Google has added haptic feedback to these expressive animations too, so you should feel a subtle tap, click, or rumble when these animations play. According to Mindy Brooks, Vice President of Product Management and User Experiences for Android, these new animations are designed to "bring a moment of delight to everyday routines".
Google also promises that its Pixel phones will enjoy seven years of Android upgrades, security, and Pixel Drop updates for new and upgraded features. That means you'll be able to install Android 23 on these handsets in a few years.
Magic Cue is designed to anticipate what information you'll need before you even start searching for it. The AI-powered feature will summon flight details when you're speaking to someone on the phone who might need them, or pull an address from a calendar invite during a text message conversation with friends
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One new Android feature that you'll find on the Pixel lineup is Magic Cue. It's baked into your favorite apps — like Google Messages and the Phone app — to proactively suggest the right information at the right time. For instance, when you're calling an airline, it can automatically find your flight details from your email and display it during your phone call.
It helps you both recall information and take action, too — whether it's providing an address for dinner or finding the right photos to share with a friend, all without leaving your chat. With your permission, Tensor G5 and the latest version of the on-device Gemini Nano work together to run Magic Cue privately and securely on your phone.
Pixelsnap is a new range of Qi2-compatible wireless chargers that snap to the back of the new Pixel 10 devices via magnets to ensure a more reliable charging experience
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Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL all support Pixelsnap, a new range of accessories that rely on the Qi2-comaptible wireless charging standard that uses magnets to snap to the back of the handset. Designed by the Pixel team within Google, these are interchangeable with the MagSafe accessories built by Apple for its iPhone models.
Available to preorder today, the new Googel Pixel will release in the UK on August 28.
- Google Pixel 10 (128GB) | £799
- Google Pixel 10 (256GB) | £899
- Google Pixel 10 Pro (128GB) | £999
- Google Pixel 10 Pro (256GB) | £1,099
- Google Pixel 10 Pro (512GB) | £1,219
- Google Pixel 10 Pro (1TB) | £1,449
- Google Pixel 10 Pro XL (256GB) | £1,199
- Google Pixel 10 Pro XL (512GB) | £1,319
- Google Pixel 10 Pro XL (1TB) | £1,549
Anyone who orders the Pixel 10 Pro or Pixel 10 Pro XL owners will also get a full year of Google AI Pro.
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