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AirPods 4 have plummeted to the lowest-ever price on Amazon ...but you'll need to be careful, this record-breaking discount depends on exactly which model you add to your shopping basket.
The standard AirPods 4 are now available for £105, a record-low price for these Bluetooth 'buds.
Usually £119, these wireless 'buds launched last year with a refreshed design and new acoustic architecture to deliver a substantial boost to sound quality. The latest price cut is roughly £10 lower than the previous record.
With the new design, Apple added several features that were previously reserved for the pricier Pro-level AirPods. For example, AirPods 4 support Personalised Spatial Audio with dynamic head tracking, so that sounds remain mapped out in three-dimensional space even as you're moving your head.
With the AirPods 4, Apple redesigned its bestselling wireless 'buds from the inside-out to offer improved sound quality with more bass and improved voice-isolation for hands-free calls in a more compact shape
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You can also nod your head to accept incoming calls or gently shake your head to dismiss a call. Siri will announce incoming text messages, emails, and other important notifications — allowing you to dictate replies with a simple voice command, without ever needing to take your iPhone out of your pocket.
AirPods 4 can charge using an Apple Watch charger or Qi2-certified charger, and at just 50mm wide, the charging case is the smallest in the industry with wireless charging capabilities.
Until the latest Prime Big Deal Deals, AirPods 4 had never dropped below £116. The latest price crash is close to price-matching the Black Friday deals on Apple's first-generation AirPods.
AirPods 4 slashed to lowest-ever price on Amazon
Launched in September last year, AirPods 4 sport an almost unrecognisable new design that bolsters all-day comfort and offers greater stability when exercising. Despite the shorter stem, AirPods 4 still offer beam-forming for hands-free access calls and commands to AI assistant, Siri.
You can also quick-press to control music or calls. A quick shake of the head will dismiss an incoming call, while you can nod to accept — handy if your hands are full! The carry case is smaller than before, and can be charged on any Qi2-certified wireless charger, an Apple Watch charger, or via USB-C
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For those who don't know, Apple offers two variants of the AirPods 4: the standard AirPods 4 and Apple AirPods 4 with Active Noise Cancellation. The latter boasts the same new-look design, same speaker hardware, and same compact charging case... but they add support for Active Noise Cancellation (ANC).
AirPods 4 will be able to quash distracting background noise without the need for silicon tips that sit deeper inside your ear. For those who don't like the isolating feeling of these interchangeable tips, or could never find a size that suited their ears, AirPods 4 could be the solution. The Californian company says it scanned thousands of ears to create the ideal shape to sit comfortably in your ear for hours on end.
AirPods 4 with ANC cost £169 in your local Apple Store. Amazon has cut the cost in its latest Prime Day sale to £149, which is a healthy £20 saving.
However, it's not the lowest price that Amazon has ever offered.
Save £30 on AirPods 4 with Active Noise Cancellation
AirPods 4 launch with an almost unrecognisable new design that bolsters comfort and greater stability when exercising. Despite the shorter stem, AirPods 4 still offer beam-forming for hands-free access calls and commands to AI assistant, Siri. You can also quick-press to control music or calls. A quick shake of the head will dismiss an incoming call, while you can nod to accept — handy if your hands are full
These upgraded models boast Active Noise-Cancellation (ANC) to eliminate unwanted background sound, so you're able to enjoy your favourite playlist, podcast, or audiobook at a lower volume, even in noisy environments
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Earlier this summer, Amazon cut these ANC-equipped models to just £135 — a much more impressive £34 price cut. Of course, we can't guarantee that AirPods 4 with ANC will ever return to that price, but we need to warn potential shoppers that they're not getting the best-ever discount.
Elsewhere, the latest-and-greatest AirPods Pro 3, announced last month, aren't included in the latest Amazon sale. In our AirPods Pro 3 review, we were impressed with the 2x better Active Noise Cancellation included in these redesigned 'buds.
Amazon still sells the predecessors to these wireless 'buds, AirPods Pro 2, for £199, but again, this isn't the lowest price we've seen for these earbuds, so we'd advise against adding to your basket at the moment. Fingers crossed, Black Friday brings a bigger price cut to these noise-cancelling 'buds.
Apple's all-new AirPods 4 have been re-engineered from the ground-up to offer active noise-cancellation without the need for intrusive silicon eartips | APPLE PRESS OFFICE The price cuts to Apple's lineup of popular wireless earbuds are just a small part of the thousands of blockbuster deals included in the Prime Day sale. Amazon has two major sales each year, Amazon Prime Day (which runs from July 8 - 11) and Prime Big Deal Days (from October 7 - 8).
If you're thinking of buying new gadgets, fashion items, household essentials, and Amazon devices like Echo, Fire TV, and Kindle — this is the opportunity.
The event also includes early access offers, lightning deals, and personalised recommendations, making it one of the most anticipated online sales of the year for shoppers worldwide. If you're looking to take advantage of all the deals, we've rounded up everything you need to do to prepare for the best offers and shop stress-free.
To access all the savings on Amazon, though, you must have an Amazon Prime subscription. Prime membership in the UK costs £8.99 per month or £95 per year.
Students and young adults (18-22) can become a member for half the price (£4.49 per month or £47.49 per year), plus six months for free.
Beyond the deals, though, there are several benefits you can take advantage of as a Prime member. You can get fast, free two-day delivery on millions of items. In some parts of the UK, you can even get next-day or same-day delivery on select items. Plus, there are several other benefits you can take advantage of from having a membership any time during the year.
Start your 30-day Prime free trial to unlock access to exclusive Prime Day deals
Amazon Prime membership in the UK offers free one-day delivery, Prime Video, Prime Music, unlimited cloud storage for photos, and a handful of other perks. New users can enjoy a 30-day free trial. Membership is required to unlock access to the annual Prime Day sale, which features major discounts across "hundreds of thousands" of products in all categories on Amazon
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You'll get access to Prime Video to watch shows like The Summer I Turned Pretty, The Girlfriend, Fleabag, and more. However, if you're not sure a subscription to Amazon Prime is worth it, the US retailer offers a 30-day free trial where you can take advantage of all the benefits for free.
You will also have access to Rufus, which is your AI shopping companion on Amazon. If you have any questions or need real-time shopping-related advice, Rufus can answer specific shopping questions based on listing details, customer reviews and community Q&As.
For example, Rufus can answer questions such as, "Will this phone case fit the all-new iPhone 17 Pro?" or, "What are the best options for espresso machines?"
In some instances, Amazon offers a 20% off Trade-In program on new tech products like the all-new Kindle Colorsoft e-reader or Amazon Echo smart speakers.
This will unlock even more savings on an already discounted product.
If you're looking to dip into even more savings, follow these steps to trade in your older device:
- Choose an eligible Kindle associated with your Amazon account or search for other device(s), even if bought elsewhere
- Answer a few questions about the condition of your device(s) to receive a trade-in quote. Even non-working devices are eligible
- Print a shipping label and send your device(s) for free — Amazon will verify the condition within 3 days after receipt
- Once your trade-in is complete, an Amazon gift card equal to the appraised value of your old device(s), plus the 20% discount towards any new qualifying product, will be automatically applied to your account
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