Amazon slashes price on all new Kindle Colorsoft e-readers, but only for a limited time

Reader holding new Kindle Colorsoft 16GB

Read your favourite comics in enhanced, high-contrast colour with the new Kindle Colorsoft (16GB) on sale for £50 off

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AMAZON PRESS

Taylor Bushey

By Taylor Bushey


Published: 26/08/2025

- 21:00

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Save up to £65 on a new Kindle Colorsoft e-reader

  • The new Kindle Colorsoft and Colorsoft Kids are on sale
  • Save up to £65 on the devices
  • You can also trade in your old Kindle to get 20% off and a gift card
  • The models feature a vibrant colour display and long battery life
  • Experience distraction-free reading
  • Kindle Colorsoft Kids is the first-ever Colorsoft designed for children
  • Colorsoft Kids comes with one year of Amazon Kids+
  • This unlocks a digital library with millions of titles for younger readers

Amazon just dropped the prices of its vibrant newest additions to its Kindle Colorsoft range, and e-reader fans are in for a treat.

You can save up to £65 on a Kindle Colorsoft, as well as an all-new Kindle Colorsoft Kids, the first-ever colour e-reader designed for younger bookworms.


But that's not all.

When you trade in your old Kindle device, you can receive an additional 20% off your purchase, making a reading upgrade even more affordable.

Plus, you'll get a gift card equal to the appraised value of your old device to use on a later purchase. Yes, really.

If you enjoy visual content like cookbooks or comics, the Kindle Colorsoft brings devoted readers a more animated option.

All Colorsoft models deliver all the features you've come to expect from Kindle, but enhanced with a colour e-ink screen. That means you can browse book covers in vibrant colour within your library and experience the full visual impact of graphic novels and illustrated content. It should offer an enhanced, vibrant experience for your favourite stories.

For those who prefer dark mode, the Page Color feature inverts the traditional black text on a white background. This can be beneficial if you're eyes are sensitive to brighter lights.

These newer Kindle models also offer rapid page transitions, an adjustable warm light for comfortable reading, and battery life measured in weeks rather than days. This means you won't have to lug around an extra charger while on holiday.

Kindle Colorsoft has a waterproof design, so you can read worry-free in the pool or bath without the need for a case. And if you drop the Kindle Colorsoft into the sand after a long day of reading on the beach, or accidentally spill a drink over this compact 7-inch e-reader, you can simply rinse it off.

Reader highlights text on Amazon Kindle Colorsoft (16GB)

Highlight and make a note of your favourite parts of a story with the Kindle Colorsoft highlight features in multiple colours

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AMAZON PRESS

For avid notetakers, you can highlight passages in four different colours - yellow, orange, blue, and pink - and filter these annotations later for easy reference.

You'll be able to purchase the 16GB Kindle Colorsoft, bundled with a three-month Kindle Unlimited subscription.

Kindle Unlimited is a monthly subscription where you can borrow and read as many titles as you want from the Kindle Unlimited catalogue, without due dates.

Save £50 on the Kindle Colorsoft (16GB) from Amazon

The new 16 GB model of Kindle Colorsoft includes a high contrast Colorsoft display, fast page turns, an adjustable warm light, and weeks of battery life

Kindle Colorsoft (16GB)
$239.99 $184.99

If you still prefer having double the storage so you can read even more books, magazines, and comics on your device, the original Kindle Colorsoft, released last October, includes additional features like automatic front light adjustment, wireless charging capability, and 32GB of storage.

Save £65 on double the storage with Amazon Kindle Colorsoft (32GB) from Amazon

Escape into your books without the social media distractions, notifications, or other distracting apps. The glare-free display and auto-adjusting front light let you read in the brightest sunlight or late into the night, no matter your location

Kindle Colorsoft (32GB)
$269.99 $204

How to trade in your older Kindle device

If you're looking to dip into even more savings, follow these steps to trade in your older device:

  1. Choose an eligible Kindle associated with your Amazon account or search for other device(s), even if bought elsewhere.
  2. Answer a few questions about the condition of your device(s) to receive a trade-in quote. Even non-working devices are eligible.
  3. Print a shipping label and send your device(s) for free - Amazon will verify the condition within 3 days after receipt.
  4. Once your trade-in is complete, an Amazon gift card equal to the appraised value of your old device(s), plus the 20% discount towards any new qualifying Kindle E-reader, will be automatically applied to your account.

For younger bookworms, the Kindle Colorsoft Kids is designed to empower young readers to explore books, comics, and graphic novels—including favourites like Big Nate and Harry Potter in vibrant colour.

The release of a child's first-ever colour e-reader comes from the record combination of children reading more and having high engagement with their digital devices.

"Young readers demonstrate remarkable engagement with their devices, averaging over 45 minutes of daily reading time. You'll find that children who enjoy graphic novels and comics spend 46% more time reading compared to typical Kindle Kids users in 2024," said Amazon.

For parents seeking to encourage their children's reading habits, the Kindle Colorsoft Kids offers a distraction-free environment without notifications, applications or messaging features— just like several of the other Kindle models.

The device includes Bluetooth connectivity, allowing children to enjoy audiobooks as well through wireless headphones.

You'll also find the device equipped with educational tools, including Vocabulary Builder and Word Wise, which can help expand young readers' vocabularies.

The e-reader supports the OpenDyslexic font, which is designed to make reading more accessible and easier for children with dyslexia.

Child reads on Kindle Colorsoft Kids with a starlight cover

Get access to thousands of titles with the Amazon Kids+ subscription

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AMAZON PRESS

Kindle Colorsoft Kids includes one year of Amazon Kids+ and a fun kid-friendly cover.

Similar to a Kindle Unlimited subscription, Amazon Kids+ is a subscription service that provides kids with access to a wide range of age-appropriate, ad-free content, including books, videos, apps, and games.

To track how your child is progressing, you'll be given access to the Amazon Parent Dashboard, which gives you complete oversight of content management, reading progress monitoring, and the ability to establish device curfews.

Paired with the launch of this child-friendly e-reader, Amazon has expanded the Kids+ library significantly, adding fresh content to complement existing favourites like School of Good and Evil and Keeper of the Lost Cities. You'll also discover new additions, including chapter books from the Treehouse series, The InvestiGators collection, and Marcus Rashford's The Breakfast Club Adventures.

You can select between two decorative cover designs to personalise your child's device:

  • Fantasy River
  • Starlight Reading

Save £65 on the Kindle Colorsoft Kids from Amazon

Kindle Colorsoft Kids comes with an illustrated cover, 12 months of Amazon Kids+, and a two-year worry-free guarantee, empowering young readers to explore books, comics, and graphic novels

Kindle Colorsoft Kids
$259.99 $194.99

If you're new to reading digital books, these devices offer a number of perks — like the ability to adjust the font size, typeface, line spacing, and brightness. You can also summon a dictionary definition by pressing on the word. Kindle devices also come preloaded with a font designed to make reading easier for those with dyslexia, which can be applied to any fiction or non-fiction book.

Unlike some of its closest rivals, Kindle e-readers have access to Amazon's extensive library of digital books, boasting millions of titles at your fingertips with a single tap. For those looking for even more reading, a Kindle Unlimited subscription unlocks additional reading material.

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