Tennis fans heading to Wimbledon this summer will need to dig deeper into their pockets than ever before, with the beloved pairing of Pimm's and strawberries and cream breaking through the £15 barrier for the first time in the tournament's history.
The quintessential SW19 treat now costs a combined £16.30, marking a nine per cent jump from what spectators paid last year.
It's a milestone that shows just how much the cost of enjoying Britain's most prestigious tennis event has climbed, with the gin-based fruit cup and those famous cream-topped berries reaching prices that would have seemed unthinkable just a few years ago.
The price of a glass of Pimm's has risen by £1.20 compared to 2025, now sitting at £13.45 for the gin-based summer favourite.
Wimbledon prices are rising to record levels for Pimm's and strawberries and cream
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Meanwhile, those iconic punnets of strawberries and cream have crept up by 15p to £2.85.
It might not sound like much on the berries front, but when you add it all together, that's a proper jump for anyone wanting to enjoy the full Wimbledon experience.
The combined increase means fans are paying roughly £1.35 more than they did at last year's Championships just to enjoy what's become the tournament's signature refreshment combination.
Beer drinkers aren't escaping the squeeze either, with a pint of Stella now costing £8.95 after a 10p increase, while a 330ml can of the sponsor's lager will set you back £8.20.
Those with a taste for something fancier are feeling the pinch even more.
A mini bottle of Lanson Le Rose champagne has jumped by £1.50 to £31.35, and a full-sized bottle of fizz now comes with an eye-watering £102 price tag.
For those really looking to splash out, a magnum of champagne will cost a hefty £228.80.
The one bit of good news? Refillable Evian water bottles remain unchanged at £5.
The All England Lawn Tennis Club has pointed to ongoing nationwide food and drink inflation as the reason behind the increases.
Tennis fans visiting Wimbledon this year will need to dig deeper into their pockets as prices for food and beverages at the prestigious tournament have risen across the board | GETTYA spokesman for the club told The Sun: "Food and drink inflation continues to be a challenge nationwide, and we are not immune."
The AELTC insisted the 2026 pricing still offers good value, highlighting their use of British seasonal produce to keep costs down where possible.
They also reminded spectators that unlike many major events, fans are welcome to bring their own food and drink through the gates.
The Championships kick off on Monday, June 29, running through to July 12.