Lacoste has announced they are changing their iconic green crocodile logo in honour of tennis superstar Novak Djokovic.
Lacoste and Djokovic have been a partnership since 2017, after the Serb left Japanese clothing brand Uniqlo.
The iconic clothing retailer announced the legendary green crocodile that has distinguished Lacoste clothing since their founding in 1933 has been changed to a green goat.
**ARE YOU READING THIS ON OUR APP? DOWNLOAD NOW FOR THE BEST GB NEWS EXPERIENCE**
Goat - meaning to symbolise the greatest of all time - has been synonymous with the Serb following his dominance in the sport.
Lacoste have announced they are changing their iconic green crocodile logo to a green goat to honour Novak Djokovic
|The 38-year-old has won more Grand Slam titles than any male player and is just one away from surpassing Margaret Court, who holds the record with Djokovic, standing at 24.
Lacoste took to social media to announce the move, writing: “From a [crocodile emoji] to the [goat emoji].
“Discover a collection that celebrates Novak Djokovic: a one-of-a-kind player whose career is defined by passion, perseverance, and greatness.
“More than a tribute to a legend, this collection also honors the community that has supported him every step of the way.”
JUST IN: Jobe Bellingham's father banned from Borussia Dortmund dressing room area after furious row
Novak Djokovic cruised through to the second round
|GETTY
Fans were quick to praise the move on social media too, with one writing: “Novak Djokovic…the 'GOAT of GOATS'.”
Another said: “Fully deserved. Nole is the undisputed GOAT, and this initiative is amazing!”
A third added: “Well deserved. The best ever.”
**SIGN UP FOR OUR FREE DAILY GB NEWS SPORTS NEWSLETTER HERE**
While a fourth simply said: “Wow … wow …wow.”
Djokovic got off to a flyer in his opening round match this time around against Learner Tien, defeating the 19-year-old in straight sets.
The 38-year-old entered the court in a "one-of-a-kind" Lacoste jacket, showcasing the Grand Slam tournaments on the back with an image of a world map.
LATEST SPORTS NEWS:
From a 🐊 to the 🐐.
— Lacoste (@Lacoste) August 22, 2025
Discover a collection that celebrates @DjokerNole: a one-of-a-kind player whose career is defined by passion, perseverance, and greatness. pic.twitter.com/QrOX0OjI6B
The world No7 faces American Zachary Svadja in the next round, after he also ran out a straight-sets victor on the tournament’s opening day. The pair face off on Tuesday afternoon.
The former world No1 is currently searching for the record-breaking 25th Grand Slam at the US Open, a tournament he has triumphed in on four occasions.
The seven-time Wimbledon champion enters the tournament as the favourite outside of the world’s top two: Carlos Alcaraz and Jannik Sinner.
After his Wimbledon semi-final defeat to world No1 and eventual winner Sinner last month, Djokovic claimed it was becoming difficult to keep up with the “younger and fitter” top two in the world.
However, just last week, the Italian and world No1 was forced to retire 23 minutes into the opening set against Alcaraz at the Cincinnati Open due to illness and could enter the tournament not in 100 per cent condition.
Djokovic also represents the last Grand Slam winner that wasn’t Sinner or Alcaraz, after he triumphed in the 2023 US Open.