World Athletics boss Sebastian Coe has promised lengthy bans for any athletes who are "moronic enough" to sign up for the controversial Enhanced Games.
Dr Aron D'Souza founded the Enhanced Games last year with plans for the event to debut in 2025.
Private billionaire investors are backing the Games, where athletes are being actively encouraged to take drugs such as steroids.
PayPal founder Peter Thiel is among those who have invested into the event dubbed 'Olympics on steroids'.
Former swimming champion James Magnussen has been tempted out of retirement to sign up for the Games for £790,000 ($1million) in an attempt to break the 50m freestyle record.
Sebastian Coe dismissed the Enhanced Games as b******s
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It's been claimed that hundreds of athletes have also reached out to the Games organisers to ask for more information.
But Olympic Committees all over the world have branded the drugs-fuelled Games "dangerous" and a "dangerous clown show".
Coe, speaking ahead of the World Indoor Championships in Glasgow, hasn't given the event much thought.
But he has promised any athletes who do end up signing up for the controversial event will face lengthy bans.
“It’s bollocks isn’t it?” he said.
“I can’t really get excited about it.
"There’s only one message, and that is if anybody is moronic enough to officially take part in it, and they are in the traditional part of our sport, they’ll get banned for a long time.
D'Souza has taken on heavy criticism for his planned Games, but he still feels it will ultimately be the "future of the Olympics".
And he feels the Enhanced Games will in fact help the Olympics with its open drug-use policy.
"The Olympics claims to be natural. They claim to be the personification of natural sport, and the drug-testing regime is so ineffective for a variety of structural and democratic reasons that the Olympics can never be natural," D'Souza said.
PayPal founder Peter Thiel is among the investors
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"So, what we are doing will actually make the Olympics cleaner. It will make the Olympics more natural, and it will create a more fair and level group of playing field.
"If you’re an athlete who uses performance enhancements, you can come over to our side, you can have a career on our side, you can be open and you can be honest about it, and you can make good money.
"If you want to be natural, go complete at the Olympics.
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James Magnussen is tempted to sign up for the Enhanced Games
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"But you know what? The Olympics should be all natural – get rid of the supersuits in the swimming. Get rid of the shoes in track and field. Be truly natural like ancient Greece and go back to your roots.
"The Olympics are the ultimate form of human competition. It’s so wonderful to see athletes compete at the highest level and see who’s the best.
"But you know what? The Olympics themselves have never had competition, and we are creating that competition. That creates for a healthier and better environment for the athletes and the taxpayers."
