Newcastle United are planning to change their club crest for the first time in 37 years, with the redesigned badge making its debut at the start of the 2026/27 season.
The Magpies are seeking to create a more marketable and globally recognisable symbol as the club continues to grow on the world stage, after winning their first piece of silverware in over 70 years this year with the Carabao Cup while hoping to qualify for the Champions League for the second time in three years.
Season-ticket holders and members will be involved in a week-long consultation period, which will be followed by a vote where fans can select from various options for the new crest.
The club has emphasised that this decision has not been taken lightly, saying in an official statement: "We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times."
Newcastle United's iconic crest is set to change
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The current badge was created in a different era and faces practical challenges in modern applications, with the club noting difficulties in reproducing it clearly and consistently across various platforms.
"As football and the world changes, so too must the symbol that unites us," the statement continued.
"As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything - from kits to screens to merchandise."
Newcastle officials have been questioning how well the current design represents the club today, and , more importantly, they've considered how well it will serve them moving forward in a new era for the club.
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The redesign aims to address these concerns while maintaining the club's identity and heritage, as the club reassured fans that the redesign isn't about abandoning Newcastle's heritage.
"This isn't about walking away from our past. It's about carrying it forward with pride. The crest is part of our story. It's on our shirts and inked in our skin," the club noted.
This recognition of fans' attachment to the badge underscores the careful approach being taken. The club added that the crest 'deserves thoughtful evolution shaped by the voices of the people who love it'.
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By involving supporters directly in the consultation and voting, the club is ensuring fans have a voice in this significant change.
This is learning from the mistakes in the past, for example of Leeds United, who shocked supporters and broader football by suddenly announcing a drastic new crest.
The badge, which had absolutely no resemblance to the iconic logo they currently have on their shirts, was met with a hugely negative reaction.
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Newcastle fans will have a say in what their new crest will look like
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Fans branded the change as 'awful', 'shocking' and 'horrendous', forcing the club to reverse its decision just hours after the announcement in what was a humiliating U-turn for the club.
On the other hand, there have been successful new crests in recent Premier League memory. For example, Manchester City changed their logo in 2016 in a so-called 'modern original'.
The decision was largely met with praise from fans, who have since seen the club elevated to one of the most commercially successful teams on the planet - although this also was Pep Guardiola's first year in charge.
While Newcastle's current badge has served the club well for nearly four decades, the redesign acknowledges the changing nature of football.
Newcastle's approach demonstrates how modern football clubs must evolve their visual identity, and the 2026/27 season promises to mark a new visual era for the Magpies.
However, the club continues to insist that this evolution will remain true to Newcastle's rich heritage and identity.
