Netflix has entered the race for Premier League broadcasting rights following unsuccessful attempts to secure European football coverage.
The streaming service lost out to Paramount+ in bidding for Champions League packages but remains determined to establish itself in regular football broadcasting.
The platform is reportedly focusing on Christmas and Boxing Day matches, a package that Amazon Prime has controlled in recent years.
This strategic move represents a major departure from Netflix's previous sporting ventures, which have concentrated on individual events rather than seasonal fixtures.
Netflix are looking to venture into Premier League football, similarly how Amazon Prime have operated
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The development signals intensifying competition among streaming services for premium football content in Britain.
Netflix submitted competitive proposals for UEFA's Super Cup and German Champions League broadcasting from 2027 to 2031.
However, the company faced obstacles when UEFA could not separate the Super Cup from its broader rights package.
Paramount+ ultimately prevailed in the German market, narrowly outbidding Netflix for those territories.
The rival streaming service secured an extensive deal worth more than £1 billion, encompassing not only British rights but also coverage across France, Italy, Germany and Spain.
Amazon Prime currently hold the rights to several Premier League matches over the festive period
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Sky Sports will broadcast the Europa League and UEFA Conference League competitions.
These outcomes demonstrate the fierce competition emerging among streaming platforms for premium football content.
Netflix's sporting portfolio has primarily featured singular spectacles, including the controversial boxing match between Jake Paul and Mike Tyson that drew 65 million viewers despite technical difficulties.
The platform also broadcast NFL Christmas Day fixtures, attracting 26.5 million American viewers and an additional 30 million internationally.
The company has committed substantial resources to sports content, investing approximately £3.8 billion in WWE programming. Anthony Joshua will reportedly earn £70 million for his December bout against Jake Paul on the platform.
This shift towards consistent football coverage marks a strategic evolution from occasional sporting events to regular seasonal programming.
Netflix are growing into sports broadcasting and will host Jake Paul vs Anthony Joshua next month
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Broadcasting industry experts suggest Netflix's entry could benefit football through heightened competition for rights.
A source told The Times: "The important thing for football - both European-wide and domestic leagues - is that Netflix has shown for the first time that it is interested in buying rights."
The source added: "The Premier League is the most attractive domestic league in the world, so securing some of its rights would be a likely target for both Netflix and Paramount."
Bidding for future packages is anticipated over the coming year. Current British agreements extend through 2029, whilst NBC's American contract, valued at $2 billion and representing the Premier League's largest international arrangement, concludes in 2028.