Emma Raducanu's agent clarifies 'sponsors complaining' and being to blame for poor form

Emma Raducanu tennis

Emma Raducanu's agent has defended the 2021 US Open champion

PA
Jack Otway

By Jack Otway


Published: 25/07/2023

- 12:42

The Brit won the US Open back in 2021

Emma Raducanu's agent has shut down suggestions sponsors are unhappy with the youngster and responsible for her poor form.

The Brit was on top of the world two years ago when she beat Leylah Fernandez to win the US Open.


However, ever since, Raducanu has struggled to scale the same heights.

The Brit is currently recovering from surgery on both of her wrists, while she recently went under the knife to address a problem with her left ankle.

Emma Raducanu tennis

Emma Raducanu will keep hiring and firing coaches as she targets more success

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With Raducanu's form and fortunes waning ever since her remarkable triumph at Flushing Meadows, some have pondered if lucrative deals with big brands are to blame.

But agent Max Eisenbud has insisted that isn't the case, while also clarifying nobody has been in touch to complain.

He told The Tennis Podcast: “In Emma’s situation, we could have done 100 deals.

“She could be doing deals, and deals and deals, they left millions and millions of dollars on the table, they strategically took the best brands with the most limited time, the brands that understood that it was going to be a rocky road.

“None of her sponsors have ever called up and been like ‘Oh my god, I can’t believe she’s not winning!’. No one.

"I know people want to say ‘the pressure, she’s got the pressure’, I think the pressure she has is that she won a great tournament and she wants that feeling again and she wants to keep winning.”

He continued: “The sponsors couldn’t have been more supportive, even through the injury.

"I know people want to say that the narrative, the big bad IMG is bringing in all this money and making them take deals but we’re a pretty well-established company, we’re not living and dying on commission.

"Our lights are going to stay on in the office.

"We want to do the best thing for the client and keep the client for a long time.”

Raducanu has been trigger-happy with her coaches in recent times.

She's gone through five coaches in the past two years.

Sceptics have suggested that, by changing things up so frequently, she's hampering her own progress.

But Eisenbud believes the 20-year-old will stick to her plan in the coming years ahead.

"It's probably going to be like that for the rest of her career," he added.

"That's what's comfortable for them.

"I'm not saying it is right or wrong, but that is the way they have done it, and I think it is fine to do things differently."

Eisenbud also insisted Raducanu's methods have been successful in her career so far, despite the issues of the past couple of years.

"Her dad and Emma control all the coaching stuff," he said.

"All the way up through the juniors, they never had coaches a long time, so, for them, that's calm waters - having a coach for four to five months and then going on to someone else.

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Emma Raducanu US Open

Emma Raducanu has struggled ever since winning the US Open in 2021

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"Emma and her dad have their own philosophy. Richard Williams (father of Venus and Serena) had his own philosophy, which was different, and Yuri Sharapova (father of Maria) had his.

"We are not sitting in a sport that has a plethora of great coaches - maybe eight, nine or 10 great coaches.

"Most of the great, great coaches don't want to travel for 35 or 40 weeks a year and leave their families, so you have a small pool that are willing to travel and charge very little money, so they keep getting recycled and recycled.

"That is why you see coaches hopping around."

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