Meghan Markle's lifestyle brand, As Ever, faces significant hurdles as she prepares to unveil her latest wine offering.
Despite attracting 500,000 website visits during her June product launch, the business struggles with stock shortages that see items selling out within minutes of release.
Meghan's upcoming 2024 Napa Valley Rosé follows the 2023 vintage that sold out on July 1.
Yet whilst consumer interest remains high, production capacity falls far short of meeting demand.
Meghan Markle's lifestyle brand, As Ever, faces significant hurdles as she prepares to unveil her latest wine offering.
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This supply-demand imbalance prevents the duchess from capitalising on her brand's popularity and limits potential revenue.
Brand and culture specialist Nick Ede has stated the duchess could benefit from studying Kylie Minogue's wine venture as a successful template.
Ede highlighted how the Australian pop star has sold 21 million bottles over the last five years.
He told Newsweek: "Kylie Minogue has been around for five years and she has sold 21 million bottles of wine.
Brand and culture specialist Nick Ede has stated the duchess could benefit from studying Kylie Minogue's wine venture as a successful template.
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"Obviously, she makes, let's say, £5 per bottle goes to her profit-wise, you can see what a huge amount it can make if it's done right.
"People are buying Kylie Minogue wines because they're going to someone's house for a party and they see it in the supermarket and it looks quite glamorous."
The Padam Padam singer's commercial success offers a stark contrast to As Ever's current limitations.
Minogue's wines retail at £10 per bottle in British supermarkets, available across 31 nations as convenient impulse purchases.
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Ede also noted that As Ever's Instagram account posts infrequently, whilst Meghan's account merely reshares recipes featuring their products.
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Meanwhile, As Ever operates exclusively through its American website, requiring customers to spend at least $90 for three bottles, plus $20 shipping costs, totalling $110.
Ede also noted that As Ever's Instagram account posts infrequently, whilst Meghan's account merely reshares recipes featuring their products.
He said: "Her Instagram, she's not done many posts recently, As Ever just reposts recipes they've made of her own stuff, it's not like it's setting the world on fire."
Ede added: "It feels like there keeps on being these stops and starts. It's not a consistent brand yet, it doesn't have a story. I think people forget it quite quickly."