Meghan Markle has unveiled her first As Ever products of 2026, including something designed by the Duchess of Sussex herself, which sold out within an hour of launch.
She launched her lifestyle brand in April last year and has continued to expand its offerings as its inaugural year has progressed.
Meghan debuted a new lifestyle line on Tuesday, including a limited-edition bookmark that the royal designed herself.
The bookmark, which features stamped lettering in gold with the words “fell asleep here” in Meghan’s signature handwriting.
The limited edition bookmark sold out within an hour within of going on sale
|AS EVER
The bookmark retailed for £13.40 but was sold out within an hour of its 5pm launch.
Fans are still able to get the bookmark, but only as part of the set with peppermint tea and sage honey with honeycomb.
The set, titled “A Moment to Unwind” retails for £48.
Announcing the set on social media, the As Ever Instagram page stated: “A moment to unwind.
“As ever’s new keepsake Bookmark, Peppermint Tea, and Sage Honey with Honeycomb. A quiet pause. Thoughtfully bundled.
“Shop the limited edition ‘Fell Asleep Here’ Bookmark and the A moment to Unwind Set. Now available at AsEver.com”
Fans can still purchase the limited edition bookmark in a wider bundle
|AS EVER
The product launch follows revelations about the brand's apparent commercial success after a website glitch exposed stock figures.
Internet users discovered they could determine precise inventory levels by attempting to add unusually large quantities to their online baskets, prompting the site to display maximum available stock.
Sources have indicated that the Signature Fruit Spread Box, priced at £31, initially had one million jars ordered, with approximately 137,465 remaining, suggesting around 862,535 units have been purchased.
LATEST ROYAL NEWS
"I think it's fair to say business isn't just successful, it's flying off the shelf," one source told The Sun, noting the single product line alone would have generated roughly £26.7million in revenue.
The Reddit user InfiniteSky55 first identified the vulnerability after attempting to add 200,000 of each item to their basket.
Screenshots allegedly captured from the site revealed substantial inventory figures: more than 220,000 jars of spread, 30,000 jars of honey, nearly 90,000 candles, over 110,000 jars of tea, and 80,000 jars of edible flower sprinkles.
Social media users noticed the blunder and shared screengrabs online | X / AS EVERThe wine collection showed similar numbers, with approximately 70,000 bottles unsold, comprising nearly 7,000 Brut, 46,000 Sauvignon Blanc, and close to 24,000 Rosé.
As Ever swiftly addressed the issue, implementing purchase limits of 50 spread gift boxes and 20 wine bottles per customer.
Our Standards: The GB News Editorial Charter