Locals in a village dubbed the "Venice of the Cotswolds" have said their community is no longer recognisable after being blighted by hundreds of thousands of tourists.
Bourton-on-the-Water, named for its Venetian-style bridges over the River Windrush, attracts crowds of tourists who snap "content" for social media.
Locals now argue the community is being "ruined" by content creators, with the 4,000-strong population forced to contend with 300,000 visitors in the last 12 months alone.
Tourists have been photographed wading into the river, obstructing roads and creating lengthy queues at pubs and bakeries.
One TikTok user, Christopher Lee, who boasts more than 55,000 followers, posted a video of the Cotswolds village in which he said: "I am obsessed, this is one place I would love to live in - but it's just full of tourists."
A new survey has now revealed that more than nine in 10 residents believe visitors are damaging their daily existence.
Bourton Residents' Voice distributed questionnaires to 4,000 locals and received 200 responses.
The findings showed 94.6 per cent of participants consider visitor numbers excessive, whilst 90.8 per cent reported their quality of life had suffered.
'I am obsessed, this is one place I would love to live in - but it's just full of tourists,' Christopher Lee said
|TIKTOK/CHRISTOPHERLEVANS
Additionally, 92.6 per cent expressed dissatisfaction with traffic and parking management, and 82 per cent feel the village has lost its community spirit.
A spokesman for Bourton Residents' Voice said: "This survey shows that what many residents have been experiencing for years is real, widespread, and getting worse."
They added: "Bourton is not just a destination - it is a community and right now, that community is being pushed aside.
"This is not about stopping tourism. It is about restoring balance and ensuring that the village remains a place where people can live, not just visit."
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A fresh survey reveals that nine in 10 residents believe visitors are damaging their daily existence
|GETTY
Cotswold District Councillor Paul Hodgkinson said the council is now "leading a new initiative to get to some solutions as quickly as possible in place".
He added: "In April there's a workshop of all stakeholders to look at the whole village and its parking and traffic challenges.'
One resident responding to the survey fumed: "The infrastructure is buckled as we speak - in fact, it is broken."
Another local commented: "The place is overrun. Yes they are welcome but the village cannot cope."
Summer months, particularly July and August, see the heaviest footfall in the Cotswold village
|GETTY
However, one visitor questioned the validity of the survey, saying: "Six per cent response from a village of 4,000. That really is a snapshot! Not exactly comprehensive."
"They spend so long advertising it as a tourist destination, now complain about all the tourists," they added.
Summer months, particularly July and August, see the heaviest footfall, with weekends and bank holidays proving especially congested.
Social media influencers have promoted the village as the perfect getaway from Britain's overcrowded cities.
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