Lidl is set to distribute £5million worth of vouchers to customers in a major Easter promotion beginning this Thursday.
Customers can access the promotion exclusively through the Lidl Plus app, where additional prizes await alongside the headline vouchers.
The giveaway, running from March 26 through April 4, offers shoppers the opportunity to claim one of 100,000 coupons worth £50 each.
The discount retailer has form for generous giveaways, having offered customers the chance to secure £100 vouchers last November when celebrating the opening of its 1,000th UK store in East Grinstead.
That promotion featured limited-edition gingerbread kits designed to resemble the new branch.
Participation in the promotion requires no purchase whatsoever, making it accessible to all app users.
To enter, customers simply open the Lidl Plus application and tap on a virtual Easter egg, which then reveals their prize.
Beyond the top-tier £50 vouchers, winners can also receive £5 discount coupons or vouchers redeemable for complimentary products.
Easter treats are among the additional rewards available through the digital egg hunt.
The supermarket has also launched seasonal bakery items to coincide with the promotion, including the return of Mini Egg Brownies featuring a chocolate-topped brownie base scattered with crushed own-brand mini eggs.
Lidl shoppers can get £50 off their food shop from this week
| LidlPopular bakery favourites have been reimagined as Easter eggs for 2026.
Shoppers should note that all coupons must be activated within the app before they can be redeemed at the checkout.
Each voucher also carries an expiry date, so customers will need to use their winnings within the specified timeframe.
The promotion concludes on April 4, giving participants just over a week to try their luck at the virtual egg hunt.
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The promotion concludes on April 4, giving participants just over a week to try their luck at the virtual egg hunt
| LIDLLidl stated: "All stores in England and Wales will be closed on Sunday. Stores will be open as normal on the Good Friday and Saturday."
The retailer added: "Opening hours on Monday will vary across the country, so customers should check their local store's opening hours via the online store finder or through the Lidl Plus app."
With the Easter bank holiday approaching, Lidl has confirmed altered trading schedules across the UK.
Branches in England, Wales and Northern Ireland will shut their doors on Easter Sunday, April 5, in line with government regulations requiring larger retailers to close.
For those seeking a calmer shopping experience, Lidl recommends visiting between 8am and 10am or after 6pm
| PAGood Friday and Easter Saturday will see standard operating hours from 8am to 10pm.
Easter Monday timings will differ depending on location, with Scottish stores welcoming customers from 9am until 10pm and Northern Ireland branches operating 9am to 9pm.
Scottish stores will remain open on Easter Sunday, though Good Friday hours will be reduced to 9am to 10pm.
For those seeking a calmer shopping experience, Lidl recommends visiting between 8am and 10am or after 6pm.