Tesco has unveiled its "Gifting for Good" Christmas initiative, showcasing purpose-driven brands that support various charitable causes while offering festive presents.
The supermarket giant aims to help shoppers give back through their Christmas purchases, recognising that many people want to shop more consciously during this time.
"Christmas is the season of giving, and many people may also want to shop more consciously, gifting for good causes to support those in need when buying something special for friends and family," Tesco said.
The retailer has highlighted a carefully curated range of purpose-driven products available in stores and online, enabling customers to support meaningful causes while finding unique gifts for loved ones.
Among the featured brands is Stand Out Socks from Warrington, co-founded by Ross Laing, who has Down's syndrome. The company creates paid employment opportunities for people with learning disabilities through their colourful sock sales.
"Getting our socks into Tesco this year was such an exciting moment for us! We're on a mission to create real, paid, meaningful opportunities for people with Down's syndrome, and our Christmas range lets customers join in the fun," said Christian Laing, co-founder and director.
Croydon-based March Muses brings inclusive representation to Christmas decorations and children's pyjamas, featuring Black and Brown characters in festive designs.
"March Muses was founded to ensure that children and adults could see themselves reflected in the joy of Christmas and feel a genuine sense of belonging at one of the most exciting times of the year," said co-founder Natalie Duvall.
Tesco's charity cards will support FareShare and Trussell Trust in fighting hunger and food poverty
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Meanwhile, eco-friendly household brand Who Gives A Crap contributes half its profits to water, sanitation, and hygiene projects globally, having donated more than £9 million so far.
"Giving back has been part of our business from day one," said Anna Dominey, UK general manager. "When someone chooses our products in Tesco, they are part of that effort. It is a small act with a meaningful ripple effect for communities who need it most."
Blue Turaco coffee, established by Ugandan farmer Wycliffe Sande, pays smallholder farmers at least 30 per cent above traditional rates. Each pack sold funds two school meals in Ugandan villages.
"Community is at the core of Blue Turaco," Sande explained. "Every pack you buy provides two lunches, fighting hunger in Ugandan village schools."
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'We're so proud to support our charity partners and good causes with food, toys, and other donations'
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Baby care giant Pampers contributes a preemie protection nappy for each pack bought at Tesco before December 9.
What's more, Tesco's specially designed charity "That's What Makes It Christmas" cards will support FareShare and Trussell Trust in fighting hunger and food poverty.
The retailer will also contribute £110,000 to Cancer Research UK, British Heart Foundation and Diabetes UK through card sales.
The Winter Food Collection features pre-packed donation bags costing between £2 and £4, filled with nutritious long-life items. These are available in all large stores and 86 Express locations.
Customers can pick up the bags and pay at checkout, with donations going to FareShare and Trussell Trust for distribution to families in need.
Over 800 stores are also collecting new toys until December 15 for local charities.
Head of community at Tesco, Claire De Silva, said: "Christmas is a time for generosity and togetherness, and with the help of our customers, we're so proud to continue to once again, directly support our charity partners and good causes with food, toys, and other donations"There are many opportunities for customers to choose gifts or products when shopping in Tesco stores or online, which will have wider benefits in different communities, and make this festive season brighter for others."
The supermarket has also pledged to "spread Christmas magic" with a community initiative spanning 800-plus stores.
Customers have until December 15 to donate new, unwrapped toys they've bought during their shop, which will be distributed to youngsters who might otherwise wake up to an empty stocking on Christmas morning.
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