Marks & Spencer's Colin the Caterpillar has returned to Christmas trees as a festive ornament after sell-out success in previous years.
At just £5, this hand-crafted blown glass bauble takes the form of a miniature Yule log inspired by the famous caterpillar cake.
The ornament features hand-painted details and comes complete with a hanging loop for easy placement on the tree.
It's proving incredibly popular with shoppers and has even been named M&S' "bestselling Christmas decoration", with Britons moving fast to snap it up.
TRENDING
Stories
Videos
Your Say
Reminiscent of birthday parties and celebrations from years past, festive Colin has struck a chord with families seeking to add a touch of nostalgia to their Christmas tree.
Buyers are raving about the "extremely cute" ornament's quality and attention to detail, with many customers even commenting on how realistic it looks. "Remember, you can't eat this one!" one shopper warned fellow Colin fans.
The craftsmanship has impressed purchasers, who have described it as "genius", "perfection", and "well-made".
'Colin has become more than just a cake!' said one fond M&S shopper
|M&S
Offering the ultimate praise, another commenter called it the "best decoration of the year".
Sharing their reviews on M&S' website, shoppers consistently highlighted the decoration's excellent quality, noting it appears exactly as pictured and makes a brilliant addition to their Christmas trees.
The decoration has special meaning for families who've made Colin part of their celebrations for decades.
One mother shared that Colin has been her daughter's birthday cake choice for 30 years, making the Christmas ornament a natural addition to their tree.
MORE CHRISTMAS CONTENT
Colin the Caterpillar has been named 'best decoration of the year'
|M&S
Another family revealed they've served Colin cakes at birthdays since the caterpillar first appeared in shops, and they simply had to have the decoration for their festive display.
This M&S shopper summed it up perfectly: "Colin has become more than just a cake!", underscoring how Colin has transformed from a birthday tradition into a year-round favourite.
The ornament's popularity extends beyond individual purchases, with customers buying multiple decorations to share with fellow Colin enthusiasts.
One shopper purchased three to give to friends who adore the caterpillar cake, while another loved their decoration so much they bought a second one because "they are so lovely".
Many buyers have found the ornament makes an ideal gift for Colin fans, with recipients absolutely loving the festive surprise.
One reviewer declared it "the best decoration [they've] seen this year" after searching extensively in shops to find one.
The widespread affection for Colin shines through in reviews, with shoppers declaring "everyone loves a Colin!" and describing the decorations as "brilliant little things" that bring fun to family Christmas trees.
In other festive M&S news, the retailer has unveiled a rare opportunity for English shoppers with a chance to snap up "iconic" Scottish lamb.
For the first time, a premium meat available north of the border will make its way to English M&S stores, "perfect for Christmas dinner and winter hosting".
Our Standards: The GB News Editorial Charter