'It highlights wrinkles!' Women over 40 urged to 'ditch' popular colour that washes you out

Woman in black / woman in red

Women over 40 so swap black for red looks

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Sarra Gray

By Sarra Gray


Published: 21/06/2024

- 12:39

A style expert has shared advice everyone should bear in mind when putting together their wardrobe

What you wear can drastically impact how old you look and the colour and style of your garments should be picked carefully.

Speaking to GB News, a style expert shared why women over 40 should choose colourful looks over black.


Black pieces are very common as they go with lots of other colours and can be dressed up or styled down.

Black is also known to be a slimming shade which may be why more people reach for it as the years go on.

Woman in orange suit

Block colours are a fashionable choice

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However, vintage fashion expert and owner of Modes and More Susie Nelson urged women to "ditch the black and add some colour" to their look.

She warned that wearing black - especially around the face, like in tops and dresses - can actually make you appear older.

Susie explained: "Whilst many people choose to wear black as it can be slimming, it also washes you out and highlights dark shadows and wrinkles."

Instead, women looking to elevate their wardrobe should pick colourful items, with block-coloured outfits a flattering option.

Susie continued: "Wearing bright colours not only makes you feel vibrant but adds a sense of fun. And fun usually (but not always) equates to youth.

"Block colours stand out and exude a sense of confidence. Shades of pink, red and purple suit most people."

Red and pink are versatile colours that suit many people, looking great on dark skin tones but also complementing those with light blonde, auburn or grey hair.

Wearing red can also give women a boost of confidence as it is considered a powerful colour.

Woman looking at clothes in store

Women over 50 have been advised to banish a colour from their wardrobes

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Co-founder of Monfrère Steven Dann said: "It’s about curating a wardrobe that features versatile pieces that work best and flatters your body type so you can feel confident at any event or occasion at any age.

"For a lot of women, your 40s, 50s, and 60s is when elevated fashion might start to become more attainable.

"Regardless of age, if you're at a point in your life that you are building a wardrobe, focus on staples first.

"Dressing well is all about embracing timeless fashion and investing in pieces that reflect your personal style."

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