Mitchum has pulled several varieties of its 48-hour roll-on antiperspirant deodorant from British shops following consumer complaints of skin reactions.
The withdrawal affects multiple product lines in the company's 100ml roll-on range, spanning eight different scents across both male and female variants.
The recall encompasses fragrances including Powder Fresh, Shower Fresh, Unscented, Pure Fresh and Flower Fresh for women, alongside Ice Fresh, Clean Control and Sport options for men.
The company initiated the market withdrawal after receiving reports linking certain production batches to adverse skin reactions, particularly irritation affecting users' underarm areas.
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The issue originated from alterations to the production method for a raw material incorporated into particular batches manufactured earlier this year.
Mitchum emphasised that no changes were made to the actual product formula or ingredients list, though packaging updates now display fragrance allergens more prominently to meet revised industry standards.
The company has published comprehensive batch codes for all impacted products, which consumers can verify on the bottom of their roll-on containers.
Mitchum assured shoppers it is "actively working with retailers to remove all affected units" while confirming that "the vast majority of product currently on shelves is unaffected".
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Mitchum has pulled several varieties of its 48-hour roll-on antiperspirant deodorant from UK retailers
|OPSS
The Office for Product Safety and Standards (OPSS) issued an official safety alert regarding the affected products.
Officials confirmed that following a manufacturing process change affecting a raw material used in select batches, there have been reports of consumers experiencing "adverse effects, including, in particular, skin irritation".
Those who have experienced any issues should "stop using the product immediately".
Mitchum has established a dedicated customer support system, promising responses within 72 hours to affected consumers.
Customers can verify if their deodorant is impacted by identifying the batch code
|MITCHUM
UK shoppers can reach Mitchum at 0800 085 2716, while shoppers in Ireland can contact 1800 509363. Alternatively, a contact sheet is available on Michum's website.
All consumers who have purchased the affected items are eligible for a full refund.
The company stated: "We're deeply sorry for the inconvenience and concern this has caused. We're committed to full transparency and to making this right."
Compensation is being offered to those experiencing reactions, with the company directing customers to cease using any antiperspirant until symptoms subside.
Several social media users have taken to TikTok to complain about Mitchum deodorants, with one reporting "second-degree chemical burns" on her armpits that prevented her from sleeping, reported the BBC.
Another stated: "I won't be using any Mitchum products again because I'm not risking this happening again."
A Mitchum spokesperson said the company was "truly sorry some of [its] customers have experienced temporary irritation".
Full list of affected Mitchum products
Mitchum Women Roll On 100ml
Fragrance: Powder Fresh
Batch code: S25321A, S25322A, S25417A, S25422A
Mitchum Women Roll On 100ml
Fragrance: Shower Fresh
Batch code: S25329A, S25417A
Mitchum Women Roll On 100ml
Fragrance: Unscented
Batch code: S25324A, S25329A
Mitchum Women Roll On 100ml
Fragrance: Pure Fresh
Batch code: S25324A, S25416A
Mitchum Women Roll On 100ml
Fragrance: Flower Fresh
Batch code: S25326A
Mitchum Men Roll On 100ml
Fragrance: Ice Fresh
Batch code: S25326A, S25327A
Mitchum Men Roll On 100ml
Fragrance: Clean Control
Batch code: S25328A, S25328B
Mitchum Men Roll On 100ml
Fragrance: Sport
Batch code: S25328A, S25422A, S25327A